About Clément
French
Native or bilingual
English
Fluent
German
Fluent
Experience
- AdqualitySEA ConsultantCONSULTING AND AUDITSApril 2019 - April 2020 (1 year)Paris, FranceCreation of advertising accounts for new clients -> 8 accounts launched.Taking over and optimizing accounts -> EDF ENR: Leads +50% for CPA -20%.Strategic advice -> B2B product: Launch of Search on the product keyword then launch of Facebook Remarketing to protect the conversion time of a prospect into a client longer than 10 days.Taking over the client portfolio from the Kiev agency -> Implementation of onboarding processes. Quality control and monitoring with the Trello tool.Development of the Kiev portfolio -> Upsale of 3 clients and renewal of their contracts for 6 months.
- limango GmbHOnline Marketing ManagerFASHION AND COSMETICSMay 2016 - September 2018 (2 years and 4 months)Munich, GermanyImplementation of acquisition channels -> Launch of 6 channels in 4 months to invest €8,000k.Creation of a Facebook influencer network -> 100 influencers for €500k investment over eight months with short-term performance 25% higher than Google Search.Frequent reporting & cohort analysis -> Detection of the long-term potential of Google Ads.Recruitment of 3 people and team management -> 0 turnover in two years.
- Sixt SEJunior SEO ManagerE-COMMERCEJanuary 2015 - May 2016 (1 year and 4 months)Munich, GermanyResponsible for paid acquisition channels (SEM/SEO, Display, Affiliation, Email Marketing) and their budgets with the objective of a positive ROI over thirty months.Content creation, On/Offsite optimizations -> #1 position for "Car rental Guadeloupe"Site migration: content and backlinks -> 300 SEO pages migrated, 100 backlinks protected
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Education
- Digital Business - Master in Business SchoolEBS Paris2015Spécialisation “Digital Business”: Bachelor (2013) & Master (2015) Stage : SEO Manager - Sixt SE - Munich (2014) Échange international à Francfort-sur-le-Main: German Business Certificate (2013) Stage : Consultant SEO - e-Storm In. - San Francisco, USA (2012) Césure : un an à Berlin : apprentissage de l’Allemand (2010)