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Clément TrachezCT

Clément Trachez

Freelance SEO & Website Creation

€450/day
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clément

I help freelancers, coaches, and VSEsstop losing clients due to a vague or poorly structured website.

My goal is simple: create a clear, fast, and effective website that turns your visitors into leads (and your leads into clients).

I can assist you with:
  • WordPress website creation / redesign
  • Conversion-oriented landing pages
  • SEO optimization (structure, keywords, content, technical)
  • SEO copywriting (blog posts, service pages)
My method:
  • Audit of existing situation + target audience analysis
  • Website structure / user journey (UX) + copywriting
  • Clean and professional design + WordPress integration
  • SEO optimization + recommendations for sustainable traffic generation
Possible deliverables:
  • Showcase website (WordPress)
  • Conversion landing page
  • SEO-optimized "Services" page
  • SEO articles (sustainable content on Google)
  • SEO Audit + action plan
If you want a website that inspires confidence and converts, I can help.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • CT Consulting
    Freelancer
    CONSULTING AND AUDITS
    January 2025 - Today (1 year and 5 months)
    💼 Expert in website creation & SEO
    I support freelancers, VSEs, and SMEs in their digital transformation, from website creation to online visibility optimization.

    🔹 Custom-built websites: landing pages, e-commerce, showcase sites
    🔹 SEO Optimization: keyword strategy, article writing, Google ranking improvement
    🔹 Web Copywriting: SEO-optimized content tailored to your audience
    🔹 Digital Consulting & Strategy: site audits, customer journey, conversion funnels

    📈 Some recent results:

    +60% organic traffic in 3 months for an e-commerce site
    Conversion rate x2 after UX redesign of a showcase site
    Writing of +30 SEO-optimized articles for B2B and B2C clients
    🛠 Tools used: WordPress, Elementor, Semrush, Google Analytics, Google Search Console, Canva, Notion
    Wordpress SEO Web Marketing Strategy Web Copywriting Landing Page
  • Innotec
    Marketing and Communication Project Manager
    RETAIL (SMALL BUSINESS)
    November 2022 - November 2024 (2 years)
    Lunel, France
    💻 Digital Transformation: Modernizing the company's image and online presence.

    📢 Social Media Development:
    LinkedIn: +450 followers, +14,000 impressions, 2,400 engagements.
    Facebook: +25 followers, +3,000 impressions, 75 shares.

    🏢 Employer Branding & Internal Communication:
    Creation and distribution of a quarterly internal newsletter to improve internal communication and team engagement.

    ✉️ Emailing & CRM: Management of emailing campaigns via Brevo, optimization of open and conversion rates.

    🔍 Website Redesign & SEO: Improvement of natural referencing, UX/UI and customer journey optimization, strategic keyword research and integration.

    🛠️ Tools mastered: WordPress, PrestaShop, Semrush, Brevo, Canva, Photoshop, Indesign, Illustrator, Google Workspace
    Wordpress SEO Communication Strategy Emailing UI/UX Design
  • Ton Devenir
    Co-founder
    EDUCATION AND E-LEARNING
    September 2022 - August 2024 (1 year and 11 months)
    Montpellier, France
    🏆 Winner of the 2022 Entrepreneurial Competition:
    Award from the entrepreneurial competition organized by Carcassonne Agglo & CitésLab Carcassonne.

    🚀 Creation & Development of Ton Devenir's Digital Identity:
    Definition of visual identity and design of the graphic charter.
    Creation and management of the website with SEO optimization.
    Deployment of the digital strategy and social media management (Facebook, Instagram, LinkedIn, TikTok).

    📢 Development of Online Presence & Content Strategy:
    Management and animation of social media with continuous engagement growth.
    Creation of engaging content adapted to each platform.

    👨‍💻 Digital Support & Training:
    +10 freelancers supported in their digital transition (website creation, SEO optimization, content strategy).
    Advice and training on digital best practices.

    🛠️ Tools mastered: WordPress, Webflow, Semrush, Photoshop. Illustrator, Canva, Google Workspace
    Wordpress SEO Web Marketing Strategy Communication Strategy Landing Page

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Education

  • Master Product and Marketing Manager – RNCP Title 35960 (Level 7 – Master's Degree)
    ESG
    2024
    Formation certifiée de niveau 7 (RNCP 35960) axée sur la stratégie marketing, la gestion de produits, la communication et le pilotage des actions marketing. Développement de compétences stratégiques et opérationnelles pour concevoir, structurer et commercialiser des offres en adéquation avec les attentes du marché, tout en pilotant des projets transversaux et en animant des équipes.
  • Bachelor's Degree in Marketing and Business Management
    IAE Montpellier
    2022
    Licence professionnalisante orientée marketing digital, produits multimédias et transformation numérique. Acquisition d’une double compétence en gestion et digital, avec une forte dimension projets, UX/UI et innovation, préparant à des fonctions liées au marketing, au e-commerce et au pilotage de projets digitaux.

Skill set

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