Freelancer profile translated to English.

Description

Tracking & Analytics Manager with a focus on technical expertise.

Very comfortable with the Google stack and the Piwik Pro stack.

My initial legal training, supplemented by a business school degree, allows me to deeply understand the technical, business, and legal implications of analytics setup and deployment.

Languages

English
Native or bilingual
German
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

IAD
Web Tracking & Analytics Manager
REAL ESTATE
September 2023 - October 2025 (2 years and 1 month)
Paris, France
- Management of analytics assets (CMP, TMS, analytics tools)
- Migration from Google stack to Piwik stack autonomously
- Dashboarding and piloting
- Deployment of innovations
Piwik Pro Google Analytics Google Tag Manager
fifty-five
Tracking & Analytics Manager @LVMH
January 2023 - June 2023 (5 months)
• • Management of a team of 10 Tracking Specialists
• • R&D / Exploratory topics piloting (MP V2, Hybrid Measurement, Piwik Pro, Matomo, ...)
• • Deployment of innovations (Server side Tagging, GA4, Enhanced conversions...)
• • Dedicated task forces (Privacy, Data quality, Trainings)
• • Privacy compliance (GDPR, PIPL, CCPA)
Piwik Pro Google Tag Manager Consent Management Platform Tag Management System Dashboarding
fifty-five
Tracking & Analytics Team Leader @ LVMH
January 2022 - December 2022 (11 months)
Paris, France
• • Management of a team of 3 Tracking Specialists in staffing
• • R&D / Exploratory topics piloting (MP V2, Hybrid Measurement, Piwik Pro, Matomo, ...)
• • Deployment of innovations (Server side Tagging, GA4, Enhanced conversions...)
• • Privacy compliance (GDPR, PIPL, CCPA)

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Fundamentals of Digital Marketing Didomi Privacy Suit Certification
Fondamentaux du marketing numérique Didomi Privacy Suit Certification
Master 2
Université Paris Dauphine
2015
Master 2