Freelancer profile translated to English.

Description

I have been supporting companies for 10 years in the implementation, optimization, and exploitation of their digital measurement systems, in order to ensure the reliability of their data and maximize their marketing performance.

💡 Here's how I can help you:

Build or redesign clear web and app tagging plans that comply with best practices (Analytics, attribution, media)
Design reliable datalayers and clean, sustainable GTM implementations (client-side or server-side)
Ensure compliance with GDPR and consent best practices for all tracking systems
Design multi-source dashboards (Analytics, media platforms, CRM...) aligned with the needs of marketing and management teams
Implement advanced media activation systems to improve campaign measurement and optimization: offline data import, CAPI, Enhanced Conversions...
Analyze conversion paths and funnels to identify concrete and actionable insights

🚀 My added value after 10 years of experience in media agencies

Strategic & operational vision: I connect business, media, and technical needs
Multi-platform expertise: GA4, Matomo, GTM, BigQuery, Looker Studio, CAPI, Google Ads, Meta, DV360, CM360, Adjust, Appsflyer, Firebase...
Pedagogy and knowledge transfer: I know how to simplify technical topics, support and train teams to become autonomous

Feel free to contact me to tell me more about your needs.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Agence79
Director of Tracking & Analytics
May 2020 - Today (6 years and 1 month)
As the agency's reference for tracking and analytics, I supported clients in optimizing their data collection within numerous projects and managed a team of 5 consultants.

Google Tag Manager Google Analytics 4 E-commerce tracking Looker Studio Google Marketing Platform
KR Wavemaker
Tracking Manager
February 2016 - May 2020 (4 years and 3 months)
I was responsible for measuring media campaigns for a portfolio of clients: trafficking campaigns on ad servers, monitoring launches, implementing media tags via GTM, conducting contribution analyses...
DCM Google Tag Manager Sizmek