Freelancer profile translated to English.

Description

With 5 years of experience as a Senior Consultant in digital projects within consulting firms, I am now positioning myself as a freelancer to support companies in optimizing their customer relationships and digitizing their sales processes through CRM tools (Hubspot - Salesforce...) and no-code solutions.

Holding a Master's degree specializing in digital marketing, I have developed advanced expertise in implementing and managing CRM strategies on HubSpot. My background allows me to be involved in the entire customer lifecycle: from the technical configuration of the CRM, to the implementation of marketing automation campaigns, including training teams on the optimal use of the platform.

My ability to master no-code tools like Zapier, Airtable, or Make allows me to design and automate tailor-made solutions without complex development. These tools offer companies agility and responsiveness at controlled costs.

My past experiences have allowed me to work with companies of various sizes and sectors, from SMEs to large groups, on diverse issues ranging from customer management to conversion and loyalty. As a freelancer, I am available to offer you a personalized approach, with a real understanding of your business challenges.

If you are looking for an expert to optimize your CRM processes, automate your workflows, and maximize the use of your CRM or no-code tools, I am at your disposal to discuss your project and offer you solutions tailored to your needs.

Key Skills:

• HubSpot Expertise: configuration, integration, marketing automation, sales support

• Proficiency in no-code tools (Zapier, Make…)

• Workflow automation and internal process optimization

• Strategic consulting in CRM and digital marketing

• Training and support

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Niji
Senior Consultant - Digital Strategy
DIGITAL AND IT
September 2024 - Today (1 year and 9 months)
Paris, France
Develop the scope of digital projects
Support, coordinate, and manage the deployment of digital projects (tooling, strategic scope, CRM purpose, core model implementation, buyer journey deployment…)
Product Owner: Salesforce deployment (Sales Cloud / Marketing Cloud)
Define and write commercial proposals
Participate in the structuring of consulting offers
Manage the development of junior consultants
CRM Hubspot Salesforce Sales Funnel Email Marketing
EDHEC Business School
CRM Project Manager
EDUCATION AND E-LEARNING
April 2022 - September 2024 (2 years and 5 months)
Paris, France
- Onboarding / training of users on Hubspot
- Guardian of the database, ensuring data integrity
- Management of marketing campaigns and integration
- Event management related to product promotion
- Digital management related to CRM (integration and monitoring of electronic signature software…)
- Adapt the tool to commercial uses and harmonize practices
- Creation of workflows, automatic sequences, email templates
- Ticketing management and problem-solving related to CRM
- Intervention on CRM reports, dashboards, and properties
- Specific analyses related to sales activity, campaign ROI, and customer satisfaction measurement
Hubspot Emailing Database Sales Management Project Management
Numberly - 1000mercis Group
Marketing Project Manager
DIGITAL AND IT
September 2021 - April 2022 (8 months)
Paris, France
- Design and redesign of automatic lifecycle / communications (emailing / SMS / push notifications)
- Creative brief, internal project monitoring, and coordination (graphic design / web and emailing integration team)
- Reporting on the performance of tactical and automatic campaigns, KPI analysis, and optimization recommendations
- Creation of collection operations (FB leads ads / affiliation…)
- Programming, integration of campaigns in Salesforce
CRM Salesforce Emailing