Freelancer profile translated to English.

Description

Fractional CMO for B2B SaaS startups. I structure your marketing, your positioning, and your go-to-market — and I execute what's needed to make it work: acquisition, website, content, product marketing, ops.

In short.

10+ years in B2B SaaS marketing. Two unicorns, one exit. Companies from employee #7 to $100M+ ARR. Today I work with founders and small tech teams who need a senior CMO, without the full-time commitment.

What makes me different.

I'm not a marketer who delivers decks. I'm a marketer who delivers results, code, and systems. I know how to build positioning, write messaging, design pages, set up the design system, and ship the interface in React.

Most importantly, I think of marketing as a system, not a list of isolated channels or actions. Positioning, acquisition, product, content, distribution, proof, sales enablement, executive embodiment: everything must be coherent and mutually reinforcing. That's what I build.

Results (selection).

Pennylane: Head of Brand. Supported the growth from €12M to €100M ARR in 24 months. +20 points of awareness, +15 points of desirability. Branded organic traffic from 15K to 180K/month
Shine: Head of Partners Marketing. Indirect channel revenue share grew from 5% to 40%

PayFit: Employee #7. Grew from €0.05M to €1M MRR in 2 years
How I work.
I start by understanding: your market, your product, your customers, your constraints, what has already been tried. I don't force playbooks. I start from reality (field signals, sales conversations, data, usage, founder intuition) and build from there.

This leads to a diagnosis, a prioritized plan, and execution.

Typical format: fractional CMO, 2-3 days/week, 3 to 6 months. Also open to shorter, more defined missions (audit, positioning, website redesign, launch).

Based 40% Lyon, 60% Paris. Remote by default, occasional travel.

linkedin.com/in/clementrog/

Languages

German
Fluent
French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Pennylane
Marketing Manager
TECH
May 2023 - Today (3 years)
Unissey
Interim Marketing Director
SOFTWARE PUBLISHING
April 2023 - Today (3 years and 2 months)
Helping Unissey reshape and execute their marketing strategy
White Bird
Interim CMO
REAL ESTATE
June 2022 - Today (4 years)
I own all things marketing for www.whitebird.immo.

Some projects included:
- Experimentations to increase user acquisition (+100% YOY)
- Website performance optimization through Hubspot CMS and Site Builder
- GTM for new "White Bird Réseau" (www.whitebird.immo/reseau)
- Supporting network development with partner acqusition projects
- Recruiting new Head of Marketing