Clément Posada

I support project leaders (entrepreneurs or employees of a company) in their market access strategy, from the ideation phase, identification of market opportunities to the implementation of an online and offline marketing strategy.

The projects can consist of creating a company, developing a new offering within an existing organization, or repositioning a product/service after a certain period of life on a market.

To build a market vision, identify opportunities, and construct the most likely response to find favorable market reception, I use the Vianeo method, a business design method that has supported over 10,000 projects in numerous structures (General Electric, Saint Gobain, Technip Energies, AgroParisTech, etc.) and provides a framework, allows for rapid progress, and maps the path to market.

I support different types of companies:

- Startups, as part of incubation or acceleration programs in which I act as a startup manager

- Very Small Businesses (VSEs), Small and Medium-sized Enterprises (SMEs), or even international groups, as part of short formats, enabling market opportunity identification, stakeholder identification, and building the fundamentals for new offering development

This method anchors innovation and offering development in the reality of a current or potential market and builds upon the strengths of the stakeholders I support.

It also feeds into the marketing strategy when the product/service reaches its market, as it allows for mastery of the fundamental elements that underpinned its creation or development.

Supporting project leaders early in their strategy allows for understanding the context, the strengths they possess, the product/service, the mindset, and the differentiating elements.

Building a marketing strategy is a natural follow-up to this phase!