Freelancer profile translated to English.
Back to original languageAbout Clement
CMO Freelance / Consultant Growth Marketing
FormerHead of Growthat Charles.co andCMOof Betterway, I support startups and scale-ups in their growth by structuring their acquisition and managing their marketing strategy.
I can assist you with:
🔍Marketing Diagnosis & Strategy
- Complete audit of your acquisition funnel (paid, organic, referral, sales...)
- Analysis of channels, messages, and personas
- Development of quarterly marketing roadmaps
🧠Team and Process Structuring
- Organization of the growth/marketing team (missions, KPIs, tools)
- Implementation of a clear and actionable reporting system
- Recruitment & coaching of internal teams
📈Growth Execution & Performance Management
- Activation of high ROI channels (SEO, SEA, Social Ads, Influence, Partnerships…)
- Rapid tests & iterations on your offers, landing pages, and journeys
- Conversion funnel & retention optimization
🛠I can also assist you with:
- Product launch: go-to-market, early traction & feedback loop
- Branding & market positioning
- Creation of marketing dashboards (Looker Studio, Hubspot, etc.)
- Implementation of CRM & marketing automation
🎓Growth Training & Coaching
- Training marketing teams on Growth methods
- 1:1 Coaching for CMOs or upskilling profiles
- Tailored workshops (experimentation, acquisition, data…)
✅Why work with me?
- +10 years of experience in marketing & growth in demanding environments
- Both operational and strategic experience
- Ultra-personalized and results-oriented support
- Ability to “do” AND “get things done”
- Already +50 freelance missions (early-stage startups, scale-ups, investment funds)
French
Native or bilingual
English
Fluent
Italian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Agence Growth MarketingFounderJanuary 2024 - Today (2 years and 7 months)Paris, FranceWith my agency, we orchestrated some of the biggest visibility operations on LinkedIn for B2B companies targeting HR professionals, executives, and entrepreneurs. Viral campaigns, amplification strategies, ambassador accounts… everything is designed to generate attention, leads, and business impact.
- emlyon business schoolGrowth - Marketing - Entrepreneurship SpeakerJanuary 2020 - February 2022 (2 years and 1 month)69130 Écully, FranceI speak at emlyon business school (Écully campus) to train students in Growth Marketing methods, with a focus on digital acquisition, experimentation, data analysis, and activation levers. Through courses and real-world case studies, I impart an operational vision of growth, directly from my experience in startups and scale-ups.
- BetterwayCMO and FounderJanuary 2020 - March 2022 (2 years and 2 months)Paris, FranceAs CMO of Betterway, a B2B fintech specializing in sustainable mobility solutions for companies, I managed the entire marketing and growth strategy. My main objective: to position Betterway as the reference for “sustainable mobility packages” among HR Directors and decision-makers. I structured the marketing team, launched multi-channel acquisition campaigns (LinkedIn, Google Ads, content, B2B press), and implemented a scalable lead generation engine.
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Education
- Data Science for BusinessEpitech2017
- Grande Ecole ProgramEmlyon business School2018