About Clement
French
Native or bilingual
English
Fluent
Experience
- DropshippingFounderE-COMMERCESeptember 2021 - Today (4 years and 9 months)Lyon, FranceFounder of several e-commerce sites- Specialized in Dropshipping- Online store management (Shopify)- Website tracking (Google Tag Manager)- Content and product description writing optimized for SEO- Integration of products into Google Merchant Center- Product listing on Google Shopping- Traffic acquisition with sales objectives (Google Ads & Social Ads)- Performance analysis (Google Analytics)- Sales monitoring (Google Data Studio)- Order and sales management
- CojecomTraffic ManagerDIGITAL AND ITAugust 2019 - August 2021 (2 years and 1 month)Lyon, FranceOperational and technical missions- Definition of web marketing strategies to adopt- Tracking of sites and custom conversions (Google Tag Manager)- Creation and A/B testing of landing pages- Content writing- Management of digital campaigns (Google Ads & Social Ads)- Optimization and performance monitoring (Google Analytics)- Reporting (Google Data Studio)Sales missions- Gathering client needs + Briefing- Writing strategic proposals- Recommendations- End-of-campaign review
- Une Petite MousseE-Commerce ManagerE-COMMERCEJuly 2018 - December 2018 (6 months)Grenoble, FranceStructuring of the web marketing strategy- Emailing with marketing automation- Social media and Google Ads strategy- Chatbot- Abandoned cart retargeting- A/B testing of landing pagesProduct and one-off campaign launches- Pricing sensitivity + Cost and margin analysis- Definition of forecasts and sales monitoring- Product tester operations- Contests- Drive to store- Stock clearanceSetting up strategic partnerships- Marketplaces & Price comparison sites- YouTubers- Specialized e-commerce sites- AffiliationManagement of 5 people- Restructuring of the e-commerce department- Setting objectives and weekly team meetings- Presentation of results and project to-dos- Implementation of tracking and reporting tools (Google Data Studio)
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Education
- Master Management & Marketing (Master's Degree)IAE Lyon2011
- Bachelor Business & Marketing (Bachelor's Degree)Cardiff Business School2010
Certifications
- Google Ads Search & DisplayGoogle2020
- Google Ads ShoppingGoogle2020