Freelancer profile translated to English.

Description

I help companies rethink their communication, reinvent themselves, and tell their brand story differently.

For over 10 years in senior creative direction, I've been guiding companies at the intersection of brand strategy, transformation, and innovation.

I step in where creativity becomes a true business lever: modernizing identity, repositioning brands, strategic creative direction, evolving offerings, and creating new brand experiences.

I particularly support established companies that need to evolve their image, discourse, or positioning to remain competitive: brand audits, repositioning, new creative direction, and alignment of assets and uses.

I also help marketing and creative teams integrate AI into their practices: workflows, tools, methodologies, prompts, structuring uses, and change management.

I work directly with executives, founders, and CMOs as a partner for reflection and transformation, with a strategic, creative, and pragmatic approach. Let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Basic
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

BLEU VIF
Creative Director
DIGITAL AND IT
November 2020 - Today (5 years and 9 months)
Anglet, France
• Strategic Leadership: Leading creative teams to inspire excellence and achieve results.
• Creativity: Transforming ideas into impactful and innovative concepts, in line with market trends.
• Brand Strategy: Developing integrated communication strategies that strengthen brand awareness and foster audience engagement.
• Platform Mastery: Expertise in using graphic design tools and digital platforms to create immersive and engaging experiences.
Brand Image Consulting Communication Strategy Innovation Strategy Generative AI
Ciboulo
Co-founder
November 2023 - Today (2 years and 9 months)
Bayonne, France
Ciboulo is an innovative company dedicated to making children's meals more fun and appetizing through unique, playful, and creative tableware. We believe that every meal can be a culinary adventure that stimulates the imagination and appetite of little gourmets.
Agence Main forte
Founder
June 2019 - May 2021 (1 year and 11 months)
64200 Biarritz, France
Services:
• Design and development of innovative websites
• Digital marketing strategies
• Creation of engaging multimedia content
• Development of intuitive mobile applications
• Creative and effective advertising campaigns