Freelancer profile translated to English.

Description

Withover 11 years of experiencein diverse sectors such as digital, transport, insurance, and car leasing, I specialize in key areas like **consulting**, **innovation**, **investment**, **marketing**, and **public relations**. My career has allowed me to develop a strategic vision and a deep understanding of the challenges businesses face today.

I now offer my skills to companies looking toboost their growth**, **optimize their market positioning**, and **innovateeffectively.

By collaborating, we can transform your ideas into concrete, impactful strategies that will generate tangible results.

What sets me apart is my ability to combinecreativitywith **analytical rigor**, while keeping an eye on emerging market trends. I am passionate about helping companies navigate a constantly evolving environment and position themselves as leaders in their sector. If you are looking for a committed and proactive partner to propel your projects, I would be delighted to discuss it with you.

Some examples of missions:

**Marketing Strategy Development**: Elaboration of global marketing plans aligned with the company's business objectives.
**Market Analysis**: Conducting market research to identify relevant opportunities, trends, and customer segments.
**Startup DealFlow**: identifying, meeting, and qualifying relevant startups based on an investment thesis or product strategy.
**Business Model Generation Workshop**: Training teams on this methodology and applying it to identify new growth drivers.

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Alba Insights
President
CONSULTING AND AUDITS
January 2025 - Today (1 year and 5 months)
Bordeaux, France
- Consulting services for SMEs / Mid-caps / Startups
- Co-creation of a public affairs club and firm for startup studios and investment funds: Institutions & Investors
AYVENS FRANCE
HEAD OF MARKETING FOR NEW MOBILITY OFFERS
July 2021 - December 2024 (3 years and 5 months)
Objectives: Lead product marketing to become the French leader in sustainable mobility. Results: 30% growth in the number of our clients using new mobility products in 3 years.

1. Management of the New Mobility Product Marketing team (6 FTEs)
• Management of a portfolio of about ten decarbonized new mobility products for businesses and individuals
• Competitive intelligence, offer analysis, and performance monitoring
• Design and deployment of digital and innovative offers in partnership with startups, particularly post-investment.
• Implementation of specific sales processes: targeted digital marketing, lead identification and qualification, sales book, content strategy, sales team training, reporting, and sales activity monitoring)
2. Development of a network of partners and suppliers
Selection, contracting, investment, loyalty, and product evolution management.
3. Launch of the Ayvens France public relations unit
Institutionalize Ayvens France on sustainable mobility issues with public decision-makers:
• Definition and structuring of an influence strategy;
• Support for public actors on taxation and corporate mobility issues;
• Proposal for legislative adjustments to business constraints, drafting amendments.
SOCIETE GENERALE ASSURANCES
INNOVATION PROJECT MANAGER AND VENTURE CAPITALIST
September 2017 - July 2021 (3 years and 10 months)
Objectives: Capitalize on market innovations to enrich the service offering and customer experience. Results: 2 investments in startups, creation of a connected insurance product, and creation of an insurance coaching application.

1. Innovation project and program management
• Definition of the SmartCar and Mobility program roadmap
• Management of projects and specific analyses (PoC, impact studies, benchmarks)
• Training in innovative methodologies (e.g., Business Model Generation) and animation of an innovation community.
2. Head of the Corporate Venture Capital unit
• Update of the investment analysis and decision process
• Sourcing of hundreds of startups and deal flow review with partner investment funds
• Analysis of several dozen investment files
• Drafting of investment theses and memos, investments, and synergy implementation
• Monitoring of the investment portfolio