Clément Le Baillif

I assisted in the launch of Amoual Invest, an investment fund, with a clear objective: to build a credible, premium, and differentiating brand image capable of reassuring investors and prospects from the first contact points.

In a sensitive sector where trust and perception play a central role, the challenge was to create a coherent, institutional, and modern universe, designed to support the company's commercial development and credibility.

🎯 Objective:

Professionalize the company's image, generate more qualified leads, and build a brand presence capable of attracting investors and partners.

💻 Intervention:

Global Art Direction & Brand Strategy

Naming support in collaboration with an external partner

Creation of the visual identity and brand system

Design of commercial materials and communication elements

Webdesign of the showcase website and web application with UX/UI considerations

Structuring the digital experience and user journeys

Creation of a premium, institutional, and coherent visual universe across all materials

Collaboration with a Webflow developer for technical integration

Project management and tracking via Notion

🛠️ Tools:

Figma • Webflow • Adobe Illustrator • Photoshop • Notion

🚀 Result:

A clarified, modern brand image designed to inspire confidence in a premium target audience.

The project enabled Amoual Invest to develop a coherent and differentiating digital presence, contributing to a fundraising of over €2 million in investments and significantly strengthening the company's credibility with its partners and investors.

I assisted O'Cardireal, a co-ownership syndicate, in the global overhaul of its image after more than 10 years in business.

The objective was to modernize the company's perception, clarify its positioning, and build a stronger brand direction in a sector often perceived as inaccessible and very closed to the general public.

🎯 Objective:

Strengthen the structure's credibility, clarify its offering, and develop a more human, professional, and differentiating image to better retain clients and modernize its presence.

💻 Intervention:

Global Art Direction & Brand Strategy

Overhaul of the visual identity and brand structuring

Creation of a more accessible, modern, and coherent graphic universe

Webdesign of the showcase website with UX/UI considerations focused on clarity and readability

Design of print materials and communication elements

Work on global brand coherence to harmonize different touchpoints

Strategic support to preserve the company's historical DNA while modernizing its perception

🛠️ Tools:

Figma • Adobe Creative Suite • Notion

🚀 Result:

A modernized and more credible brand image, designed to make the company more identifiable and accessible to its clients.

The repositioning helped clarify O'Cardireal's identity, strengthen its differentiation, and create a more coherent, human, and professional presence across all materials.

The brand has 11 physical stores and over 20 years of existence. The goal was therefore to evolve its image without breaking with its history or its existing customer base.

🎯 Objective:

Create a more modern, coherent, and identifiable brand image to enhance the brand's premium perception, clarify its positioning, and support its commercial development.

💻 Intervention:

Global Art Direction & Brand Repositioning

Creation of the new visual identity and logo

Design of a complete graphic charter and a unified visual system

Creative direction for photo shoots

Work on packaging and product coherence

UX/UI Webdesign of the Shopify e-commerce site in collaboration with a developer

Structuring the digital experience and user journeys

Strategic support for brand deployment to stores and franchisees

Coordination of multi-channel coherence: web, social media, print, and retail

Project management and organization via Notion

🛠️ Tools:

Figma • Adobe Creative Suite • Shopify • Notion

🚀 Result:

A modernized brand aligned with the company's new objectives, conceived as a coherent and sustainable system.

The repositioning helped clarify PB Cosmetics' image, strengthen its recognition among customers, and more effectively structure its product universe across all physical and digital platforms.