About Clément
French
Native or bilingual
English
Conversational
Experience
- Open LinkingE-marketing ConsultantCONSULTING AND AUDITSJune 2017 - April 2019 (1 year and 10 months)La Madeleine, FranceE-marketing consultant for medium and large accounts:- SEO marketing and technical audit- Creation of technical specifications- Support, monitoring, and reporting- Creation and optimization of SEA campaigns- Project management
- InsitactionTraffic ManagerDIGITAL AND ITSeptember 2016 - June 2017 (9 months)Lille, FranceTraffic acquisition management:- SEO: Recommendation of optimizations to implement, briefing of dedicated teams & On-Site implementation- SEA Google Adwords / FB Ads: Creation & optimization of Search, Display, RLSA, Retargeting, Apps, Gmail campaigns, etc.- WebAnalytics: Analysis of statistics & customer journey to optimize user experience- Webmarketing: Management of commercial operations for large accounts: creation of revenue forecasts for mini-sites / games, personalized offers, detailed reporting. Bi-monthly meeting: Preparation + presentation- Project management: Creation of project schedules, briefing of different teams (Design, Integration, Development),
- IUT de LensProfessional License LecturerEDUCATION AND E-LEARNINGSeptember 2015 - July 2020 (4 years and 10 months)Lens, FranceLecturer for the Professional License in E-commerce / E-marketing at IUT d'Artois in Lens.19 hours of classes per cohort.Courses on SEO referencing basics, and techniques to know.Referencing competition to give students autonomy and the opportunity to put theoretical courses into practice.Basics on SEA, SMO, Emailing, affiliation, etc.Contract renewed annually, since September 2015
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Education
- Professional License in E-commerce E-marketingIUT C de Roubaix2012
Certifications
- Google Ads Search CertificationGoogle
- Google Ads Display Network CertificationGoogle