Freelancer profile translated to English.

Description

Why are most brands boring, bland, and personality-less?

Because they entrust their marketing toteams disconnected from their audience's reality, incapable of creating a captivating story.The result:an abundance of generic content that speaks to no one.

Unlike marketing "theorists," I build my strategies on concrete results.Every day, I produce content and test my ideas in the field.This practical approach is the key to precise and effective recommendations.

I can assist you with:

✅ Strategy & Positioning → Marketing strategy, branding, acquisition

✅ Content Marketing → Global strategy (social media, emailing, blog…)

✅ Growth & Conversion → Automated funnels (i.e., inbound marketing)

✅ Content Production → Video, photo, writing

If you finally want a marketing strategy that stands out and produces tangible results, let's talk.

P.S.: My name is Clément, I'm an adventure/sports content creator (@lallemand.clement) and a Marketing Strategy Consultant with over 6 years of experience (freelance, agency, BIG4).

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Paris 2024
Content Specialist
SPORTS
March 2024 - August 2024 (6 months)
Paris, France
Led a small editing team for La Flamme - Paris 2024, producing daily deliverables for French TV channels and YouTube, connecting on-site activities with the production team.
Shared daily briefings and integrated key moments and media codes (TV and social media) into deliverables.
Edited vertical video formats for social media.
Project Management Social Media Storytelling
Vintage Rides
CMO
TRAVEL AND TOURISM
January 2024 - Today (2 years and 6 months)
Lyon, France
Strategic Marketing: Conducted a strategic marketing audit, developed global strategies, and restructured the marketing team. Implemented an inbound acquisition strategy, delivering a Brandbook, marketing strategy, and inbound acquisition plan.
Cross-Platform Content Strategy: Developed and mapped new processes for a cross-platform content strategy, producing weekly newsletters, articles, photos, and videos in three languages.
Intrapreneurship Project Management: Managed the lifecycle of an intrapreneurship project, launching a DoC adventure motorcycle jacket that exceeded sales targets by 160%.
Co-Creation of Loyalty Program: Co-created a biker-centric loyalty program using Service Design methodologies.
Annual Movie Project Leadership: Led the annual movie project shot in Turkey.
Business Strategy Inbound Marketing content creation Social Media
@lallemand.clement
Content Creator
AUTOMOBILE
January 2023 - Today (3 years and 6 months)
23,000 km solo off-road motorcycle expedition around Australia to experiment with a social media Growth strategy:

- Competitive analysis, trend analysis, strategy definition.
- Growth from 0 to 10,000 followers in 6 months, 150,000 Reach/month.
- Scriptwriting, filming, and directing advertising videos for multiple brands (Moskomoto, VELDT, Akin).
- Creation, organization, and supervision of motorcycle adventure trips in Vietnam (30 clients - 3 groups) in partnership with Vintage Rides.
Social Media Content Creation