Description

Luxury brand strategist and B2B specialist with 15+ years' experience across Europe and the Middle East. I help brands grow through marketing, customer experience, retail performance, and business transformation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

CR Consulting LLC
Founder
August 2025 - Today (10 months)
Independent consultant in beauty, fragrance, and packaging, supporting brands in strategic development, brand positioning, and international project execution across Europe and the GCC region.
Business development brand positioning luxury marketing customer experience
Identiscents FZE
Marketing & Business Development mission
July 2025 - Today (11 months)
Sharjah - United Arab Emirates
– Leading international trade show projects from concept to execution.
– Developing strategic partnerships to increase brand visibility and drive business growth.
– Managing PR and industry collaborations.
– Creating and implementing social media and communication strategies.
Business development brand positioning Marketing Events
Chalhoub Group
Brand Director – Jewellery Division
September 2022 - April 2024 (1 year and 7 months)
Dubai - United Arab Emirates
Led the creation and development of a new jewellery division within Chalhoub Group.
– Defined the strategic vision and positioning of the jewellery division.
– Managed selection and negotiations for exclusive jewellery brand partnerships.
– Successfully onboarded and launched 6 international brands across omnichannel distribution.
– Led flagship store openings at Dubai Mall and the launch of a multi-brand concept store in Bahrain.
– Developed KPI-driven retail performance strategies and clienteling initiatives.
– Implemented operational processes specific to jewellery business operations.
– Drove digital marketing, market penetration, and loyalty programme development.
– Managed pricing strategies, supply chain coordination, and commercial planning.
– Led and coached multidisciplinary teams across retail and back-office functions.
Business development brand positioning Communication Team management Commercial strategy