Freelancer profile translated to English.
Back to original languageAbout Marion
Pharmacist by training, with a degree in marketing from ESSEC, since 2015 I have been supporting managers and marketing teams in the Health sector on the various areas of expertise acquired during my experiences in the laboratory and then as a freelancer.
A true "flying marketing manager" from the pharmaceutical industry, I provide an adapted and flexible response to your health marketing/communication needs for better productivity.
I respond to strategic issues and can carry out operational missions on multi-target needs: prescribers, pharmacy teams, the general public and the sales force.
I would be delighted to discuss your needs and issues with you in order to offer you an appropriate response.
Here is a list of my skills and deliverables:
STRATEGY:
- Marketing strategy: positioning, value proposition, marketing mix, targets, media, communication
- Market research: benchmark, SWOT, recommendations
- Product launch: from specifications to launch plan and launch to sales forces
- Commercial strategy: trade marketing, targeting, pricing policy, key account partnership
- Business development: search for growth drivers (service, products, targets)
OPERATIONAL:
- Medical-marketing writing: design, writing of scientific or popularized content (English or French), bibliographic sourcing
- Project management: management of multi-target promotional campaigns from A to Z
- Training / Animation: sales force training, professional health boards, workshops, brainstorming
- Digital: website and mobile application: architecture recommendation, content relevance
MANAGEMENT:
- Occasional management of marketing teams for the development of marketing plans, marketing budget, implementation and launch of promotional campaigns
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Stimuli santéFounder and President - Marketing Expert Pharmacist I Strategy I OperationalNovember 2014 - Today (11 years and 7 months)Région de Paris, FranceMarketing expert pharmacists who support you to boost your strategy and operational campaigns. STRATEGY: - Marketing strategy: positioning, value proposition, marketing mix, targets, media, communication - Product launch: from specifications to launch plan and launch to sales forces - Search for growth drivers: service, products, targets - Commercial strategy: trade marketing, targeting, pricing policy, key account partnership OPERATIONAL: - Medical-marketing writing: design, writing of scientific or popularized content (English or French), bibliographic mute - Project management: management of multi-target promotional campaigns from A to Z - Animation: animation of health professional boards, workshop, brainstorming - Digital: social networks, community management, development of all digital media: website, app, e-learning… MANAGEMENT: - Occasional management of the marketing team for the development of marketing plans, marketing budget and the implementation and launch of promotional campaigns
- MINDY - Agence communication santéConsulting DirectorApril 2016 - December 2017 (1 year and 8 months)Région de Paris, France- Setting up a differentiating health-OTC offer: positioning, targeting, image - Prospecting health-OTC marketing targets in pharmaceutical and cosmetic laboratories - Business development - Responding to calls for tenders: design / writing of recommendations and client pitches - Realization of budget envelopes - Writing product and environment supports for consumers, pharmacy teams and general practitioners - Commercial management and customer follow-up - Project management management
- Laboratoires IPRADRange Manager, IPRAD LaboratoriesApril 2010 - November 2014 (4 years and 7 months)Région de Paris, FranceRange Manager • Strategic Marketing: Targeting, Positioning, Marketing Plan and Brand plan • Operational Marketing: - Promotional campaigns for medical representatives and pharmaceutical delegates - Trade marketing: Displays, shelf stoppers, window panels, team challenge... - Management of communication plans (press relations, press plans, web and radio) • Management and monitoring of the promotional budget • Monthly sales forecasts • Close collaboration with the medical sales force and pharmaceutical delegates - plenary session animation in seminars • Marketing Development - analysis of opportunities - market research - management of cosmetics and food supplement projects. • Supervision of 2 people: marketing assistant and trainee
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Education
- Marketing and managementESSEC business school2011Marketing stratégique Marketing opérationnel Gestion de projets
- Doctor of Pharmacy (Pharm.D.)Faculté de Pharmacie de Marseille2010Sujet de thèse : le bio, tendance consommateur pérenne ou filon marketing ? Application aux cosmétiques bio sur le marché français