Freelancer profile translated to English.

Description

Product Manager with 10 years of experience in high-traffic e-commerce products, specializing in optimizing the purchasing journey, conversion, and high-value product management. I support retailers and luxury brands in complex and international contexts, focusing on e-commerce performance, platform redesigns, and continuous improvement. I act as both a Product Manager and a Senior PO, depending on product maturity and organizational needs.

E-commerce Front-end Redesign, Salesforce Commerce Cloud Migration, Site Roll-out, New Feature Design and Implementation (VTO - Apple Pay - Wishlist - PDP & PLP Optimization - Checkout Redesign - Online Exchanges...) are all projects I work on.

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Bordeaux (up to 20km), Paris (up to 10km)

LACOSTE
Product Manager – E-commerce Front-end
RETAIL (SMALL BUSINESS)
June 2024 - April 2026 (1 year and 10 months)
Paris, France
Context & Challenges:
Optimizing the international front-end purchasing journey with the goal of increasing add-to-cart and conversion rates.

Role & Responsibilities:
Ownership of the front-end purchasing journey (Homepage → Search → PLP → PDP → Cart)
Leading a product squad of 8 people (Developers, UX, QA, BA)
Structuring product discovery (data analysis, user testing, A/B tests, recommendations)
Defining and managing the quarterly roadmap with prioritization by value and business/technical arbitration (PI Planning)
Presenting the roadmap and results to stakeholders
Collaborating with cross-functional teams (e-merchandising, marketing, PIM, OMS)
Monitoring product performance and post-release iterations

Key Actions:
Strategic redesign of the PDP focused on engagement and conversion,
Redesign of the Search to improve performance and product discovery
Experiments around size assistance tools (Size Guide, KleeP, StrutFit)

Results & Impact:
Reduction of friction in the purchasing journey
KPI-driven management: add-to-cart rate, PDP conversion, search success rate, PDP engagement
Continuous improvement of e-commerce funnel performance, with an estimated increase in add-to-cart between +3% and +6% depending on the
PDP and Search optimizations.
Contribution to the increase in PDP conversion, observed in the range of +3% to +5% after redesign and experiments.
Improvement in search success rate thanks to navigation and product discovery optimizations (+12%).
Product Discovery Product Management E-commerce User Experience (UX) Product Roadmap
CHANEL
Product Manager – Product Ops & Delivery Excellence
LUXURY GOODS
October 2023 - April 2024 (5 months)
Paris, France
Context & Challenges:
Securing product delivery and improving team performance on a strategic program.

Role & Responsibilities:
Leading multi-team delivery (2 POs, 6 Developers, 2 QAs)
Prioritizing the backlog based on business value and risks
Structuring product & delivery practices (process, governance, rituals)
Inter-team coordination and dependency management
Contributing to release reliability and product maturity improvement

Results & Impact:
Improved visibility and predictability of delivery, allowing for better anticipation of priorities and dependencies.
Contribution to reducing feature delivery times, estimated in the range of -10% to -20% for the monitored scope.
Reduction of project risks and inter-team blockages through the structuring of product and governance practices.
Team Management Release Management Process Optimization Product Management Delivery Management
KERING
Product Owner / Product Manager – Luxury E-commerce
LUXURY GOODS
May 2021 - October 2023 (2 years and 5 months)
Paris, France
Context & Challenges:
Harmonizing and evolving the e-commerce platforms of the group's brands (Balenciaga, Saint Laurent, Bottega Veneta, Alexander McQueen)

Role & Responsibilities:
Product ownership for the Balenciaga e-commerce redesign
Discovery of core model features with IT teams (OMS, PIM Akeneo, WMS, Payment, Fraud, Customer Service)
Defining product priorities and formalizing backlog Epics
Close collaboration with UX/UI teams (briefs, validations, gap analysis)
Functional and technical scoping, breakdown into User Stories and prioritization by value
Delivery management, release validation, and participation in UATs

Key Actions:
Redesign and deployment of the Balenciaga website
Deployment of core model features: purchasing journey optimization (PLP/PDP, checkout), Virtual Try-On implementation, exchanges &
returns, Apple Pay Express, wishlist
Multi-brand roll-out after pilot validation

Results & Impact:
Harmonizing usage across brands, offering a premium experience and a frictionless journey
Deploying core model features and ensuring platform scalability
Optimizing time-to-market through reduced deployment times between validation on the pilot brand and multi-brand roll-out
Product Management Team Management Product Roadmap Salesforce Commerce Cloud Product Delivery