Freelancer profile translated to English.

Description

[CROWDFUNDING / CULTURAL INDUSTRY / PUBLISHING / CHINESE / CSR]

Graduated from EDHEC Business School, I have worked in companies and as a freelancer in various sectors: crowdfunding, Chinese digital market and e-commerce, banking, insurance, public works, sustainable development (CSR, ESG), comic book publishing...

I would be happy to put my entrepreneurial enthusiasm at the service of your team, in strategic consulting and operational deployment.

MARKET RESEARCH

- Analyze the competition and market products to establish your positioning and brand identity.

- Propose case studies to highlight successful experiences and best practices, while identifying your innovation potential in the market.

STRATEGY

- Identify your strengths and weaknesses and put them into perspective with the competition.

- Build a strategy and a time-defined action plan.

DEPLOYMENT

- Design/Writing

- Business development: identifying partners, building a contact base, prospecting

- Building a social media strategy (Linkedin, Twitter, Instagram, Facebook...)

- Content creation (videos, interviews, articles, podcasts, photos...)

- Crowdfunding: page creation, partner identification, campaign monitoring, customer service

- Events: organization and execution of the event

Additional strengths:

+ Several experiences with crowdfunding campaigns

+ Excellent knowledge of Instagram and its algorithm

+ Excellent knowledge of Chinese culture and economy; fluent spoken and written Chinese

+ Excellent knowledge of CSR issues in companies, particularly in the banking and public works sectors.

+ Excellent knowledge of the comic book and comic book publishing industry; excellent knowledge of publishing business models in general.

Languages

French
Native or bilingual
English
Fluent
Chinese
Conversational

Workplace preferences

Can work on-site

Paris 19e Arrondissement (up to 50km)

Maison d'édition (ANONYME)
Market Research and Crowdfunding Campaign Deployment
PUBLISHING
October 2022 - Today (3 years and 8 months)
Paris, France
- Market research for the publishing industry in crowdfunding
- Project planning
- Development of the brand's social networks
- Operational development of crowdfunding campaigns
Edition Bande dessinée Crowdfunding Etude de marché Communication digitale
Le Voyage d'Akeane
Founder, Illustrator and Co-writer
ARTS AND CRAFTS
January 2020 - Today (6 years and 5 months)
Paris, France
- Illustration, coloring, and co-writing of 60 comic book pages.
- Publication of 2 volumes of the adventure via crowdfunding, with 200% of the objective reached in 2020, 158% in 2021, for over €10,000 collected in total.
- Management of an Instagram community of 4200 followers for the co-creation of the story, all while traveling around France for the second part.
Gestion de projet Bande dessinée Illustration Instagram Community management Écriture de scénario Edition Crowdfunding Levée de fonds Stratégie de commercialisation Marketing
Société d'assurance (ANONYME)
Case Study on ZHONG AN
BANKING AND INSURANCE
February 2018 - October 2022 (4 years and 8 months)
Paris, France
1) Analysis of the company structure: shareholding, notable partners, revenue evolution, valuation, company size (number of employees by profile, age, etc.)
2) Product catalog: universe, product types, guarantee types, degree of innovation compared to the market, focus on innovative parametric products linked to public indices, publication frequency
3) Impact of local regulation on Zhong An
4) Specialized English and Chinese press review
5) Sources
Etude de marché assurance Banque Chinois revue de presse Stratégie marketing Benchmark