Clementine M.

• Deploy the operational marketing action plan to promote the offer and develop turnover by target market

• Ensure the consistency of the operational marketing action plan in line with the group's products, projects, and vision

• Definition, implementation, and operational monitoring of the marketing action plan in the market

• Conception of actions for acquisition and generation of qualified leads, cross-selling and up-selling, and loyalty

• Writing and formatting of content in all formats according to needs and targets, by type of media

• Content production & digital creation

Writing and formatting of content in all formats, articles, social media posts, newsletters, product sheets, print and digital materials, according to needs and targets. Production of video content and reports to showcase the group's offer, projects, and values across different communication channels. Creation, editing, and dissemination of short-form video content adapted to social media codes, with particular attention to visual storytelling and audience engagement.

• Optimization of targeting for marketing and sales actions

• Ensure interface with all relevant departments and service providers

• Ensure proper adherence to the editorial line and visual identity in line with the group's communication territory, defined transversally

• Measure the impact and effectiveness of the means deployed

• Convey the group's values, the company project, ensuring internal and external consistency

• Writing and layout of content

• Creation of visuals / illustrations in compliance with the graphic and semantic charter

• Contribution to editorial committees with corporate and briefing of project managers

• Animation & management of internal digital platforms: writing articles, responding to employees, validating mock-ups with internal clients

• Creation, editing, and dissemination of videos

• Uploading of various internal communication materials to the new company SharePoint

- Event-related missions:

• Implementation of internal events: logistics, invitation creation, communication strategy, budget monitoring, on-site presence on D-day

• Organization of Forums and key events for employees on various themes

• Organization of the annual Convention and ad-hoc seminars

Social media management and animation

Publication planning, community management, and performance monitoring on Instagram, LinkedIn, Facebook, and Twitter. Optimization of content engagement and reach based on analytical data.

Content creation & layout

Writing and formatting of content for the blog, social media, and website, adapted to each target audience and platform. Creation of visuals in compliance with the graphic charter and videos to enhance the school's communication.

Competitive intelligence

Regular monitoring of the private higher education sector. Analysis of the digital strategies of competing schools to identify market trends and differentiation opportunities for ISG.

Website & event management

Regular updates of the WordPress website to ensure consistency and freshness of institutional content. Organization and animation of internal and external events, logistical coordination, and associated communication.