Description

If your brand needs clarity, structure and long-term positioning, I design complete brand identity and packaging systems that go beyond a logo.

I help premium, cultural and growth-oriented brands build coherent visual frameworks. From identity architecture and typography to color strategy and comprehensive brand guidelines.

Typical projects include full brand identity systems, rebranding, packaging design and ready-to-deploy brand assets designed for scalability across all touchpoints.

I collaborate with agencies, real estate developers, hospitality brands and cultural institutions that see branding as a strategic investment.

Structured process. Clear communication. Precise execution.

Languages

French
Native or bilingual
English
Fluent
Chinese
Basic

Workplace preferences

Remote only

Primarily works remotely

BGE Normandie
Brand & Visual Identity Consultant
CULTURE
January 2025 - July 2025 (6 months)
Led the visual identity and communication framework for a public entrepreneurship program, focused on the promotion of a large-scale cultural and business event.

Defined and executed the visual direction across key communication touchpoints, ensuring clarity, consistency and institutional credibility.

Worked closely with project stakeholders to translate objectives into a structured and professional brand expression, aligned with public-sector constraints and diverse audiences.

Delivered coherent visual systems rather than isolated assets, with a strong focus on hierarchy, readability and long-term usability.
Art Direction Brand Identity Design Visual communication Brand Guidelines Stakeholder Collaboration
Le Potager
Brand & Marketing Designer
February 2023 - January 2024 (11 months)
Led the brand and marketing visual direction for a retail-focused business, aligning visual identity with sales strategy and customer experience.

Structured brand communication across digital and physical touchpoints to strengthen brand recognition and support commercial performance.

Worked directly with the business owner on positioning, visual consistency and conversion-driven design decisions.

Delivered coherent brand systems designed to support growth, clarity and long-term usability rather than short-term promotional outputs.
Brand Identity Design Art Direction Visual communication Brand Strategy Marketing Design
EPOXY - Normandy
Brand & Visual Identity Designer
ARTS AND CRAFTS
September 2021 - August 2022 (11 months)
Designed and developed the complete visual identity for a premium hybrid space combining art, culture and curated events.

Led the brand creation from the ground up, defining the visual language, typographic system and overall aesthetic direction.

Translated the venue’s artistic positioning into a coherent and refined brand identity, adaptable across cultural programming, communication and physical space.

Worked closely with the founders to ensure the brand expressed both artistic intent and premium positioning, with a strong focus on coherence, clarity and long-term relevance.
Art Direction Brand Identity Design Visual Brand Systems Typography Brand Strategy