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Clémentine L.CL

Clémentine L.

Paid Media & Meta Ads Expert | Audit & Optimization

€300/day
Antibes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clémentine

🔍 I help businesses identify what's truly hindering their Meta Ads campaign performance and transform their data into actionable insights.

Digital marketing professional with over 7 years of experience in acquisition and digital performance, I support companies in the analysis, optimization, and management of their advertising campaigns.

My strength? Bringing both a strategic and operational perspective to an advertising account to quickly identify optimization opportunities, inconsistencies, and performance bottlenecks.

I specialize in:

✅ Meta Ads Account Audits
✅ Performance Analysis and Identification of Quick Wins
✅ Optimization of Existing Campaigns
✅ Acquisition and Growth Strategy
✅ Data Analysis and Strategic Recommendations
✅ Ad-hoc Support or Consulting

Examples of issues I frequently identify:

🔹 Budgets scattered across too many campaigns or ad sets
🔹 Underperforming creatives or lack of testing strategy
🔹 Untapped scaling opportunities
🔹 Poorly structured audiences
🔹 Insufficient or ineffective retargeting
🔹 Campaign objectives not aligned with business goals
🔹 Tracking or performance measurement issues

My approach is based on clear, prioritized, and directly actionable recommendations. The goal is not to produce a complex report, but to help businesses make the right decisions to improve their results.

Whether you're looking for a comprehensive audit of your Meta Ads account, an external perspective on your acquisition strategy, or support to optimize your campaigns, I'd be delighted to discuss it with you.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Conversational

  • Spanish

    Conversational

Can work on-site
Antibes (up to 50km)

Experience

  • Club Med
    Communications Officer
    HOSPITALITY
    June 2025 - January 2026 (7 months)
    Port-Louis, Mauritius
    • Management of digital and print communications (app, screens, signage) to enhance the customer journey
    • Creation of photo and video content showcasing the customer experience, distributed to sales teams and up to 750 employees (3-8% engagement)
    • Analysis of app KPIs (room service, spa reservations) and recommendations to increase revenue
    Digital Communication Canva CapCut CMS Content Creation
  • Club Med
    Paid Media Specialist
    HOSPITALITY
    March 2022 - May 2025 (3 years and 2 months)
    Montréal, Canada
    • Development and implementation of display and SEA strategies for the US, Canada, and Mexico (Meta, Google Ads, SA360, YouTube), managing seven-figure annual budgets
    • Continuous campaign optimization: +16% click-through rate and +30% annual traffic through creative testing on Meta
    • Deployment of Advantage+ Shopping campaigns on Meta, reducing acquisition cost by 22%, and Performance Max campaigns on Google Ads, reducing CPA by 30%
    • Coordination of creative production, including briefs, deliverable tracking, and copywriting for social and SEA, strengthening brand consistency and reducing errors
    • Training and coordination of media teams to ensure alignment with commercial objectives
    Google Ads Traffic Acquisition Meta Ads Copywriting Facebook Ads
  • Drako Media Group
    Programmatic & Paid Social Campaign Manager
    DIGITAL AND IT
    March 2020 - March 2022 (2 years)
    Montréal, Canada
    • Management of programmatic and Meta campaigns for over 15 agencies with budgets from $200 to $20,000/month
    • Continuous piloting and optimization of up to 70 campaigns simultaneously
    • Retention and development of a client account, increasing its monthly budget from $1,000 to $20,000
    Meta Ads Programmatic The Trade Desk Client Relationship Management Campaign Management

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Education

  • Master of Science (MSc) in Marketing
    HEC Paris
    2018
  • Bachelor of Commerce
    McGill University
    2017
    Majeure en Marketing

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