Freelancer profile translated to English.

Description

You have a great idea, a solid product, a running business... but a feeling of disarray in your marketing? Between daily emergencies and growth challenges, it's hard to take a step back to structure your offer, clarify your message, or manage communication.

That's where I come in 🍊

I am aMarketing Consultant & Offer Structuringand I help leaders, entrepreneurs, and marketing teams to (re)instill meaning and clarity into their strategy.

My role: **transform your ideas into a concrete action plan**, your offers into clear proposals, and your intentions into measurable results.

Specifically, I help you to:

Structure and enhance your product or service offer
Build a marketing strategy aligned with your business objectives
Deploy a clear and prioritized action plan (campaigns, tools, materials)
Create brand consistency between messaging, content, and positioning
Implement simple and useful performance indicators

My approach:pragmatic, human, and tailor-made.

Each engagement begins with a diagnosis, followed by a co-created action plan.

I get involved as a trusted partner, sometimes for a one-off mission, sometimes on a part-time basis, depending on your needs, your pace, and your budget.

Types of projects supported:

Offer launch or repositioning
Marketing department structuring (tools, processes, reporting)
Brand messaging and sales pitch construction
Website or communication material redesign
Strategic support before marketing recruitment

✨ My difference:

I believe in marketing that has meaning and energy.

No jargon, no unnecessary complexity: clear actions, a structured method, and an external perspective that helps projects grow sustainably.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km)

Agrume Consulting
Founder - Consultant
CONSULTING AND AUDITS
January 2025 - Today (1 year and 7 months)
Lyon, France
Reinstilling meaning into marketing, structuring approaches, and supporting companies in their actions in a clear, human, and effective way.

Examples of missions carried out:
• Support in the selection and operational implementation of business tools
• Market research and competitive intelligence structuring
• Creation of sales support materials
• Development of online visibility for entrepreneurs
• Creation of a product configurator prototype
Client Support Sales Action Plan Marketing and Sales Strategy Brand Communication and Consistency Product Marketing and Offer Launch
VirtualBuilding - Asylum
Marketing and Communication Manager
SOFTWARE PUBLISHING
June 2020 - September 2024 (4 years and 3 months)
Lyon, France
As Marketing and Communication Manager, I contributed to giving meaning and coherence to the development strategy of VirtualBuilding and Asylum. From product structuring to brand communication, I supported the teams in implementing a clear, data-driven, and customer-oriented strategy, while sitting on the management committee to link vision, offer, and performance.

Missions:
• Marketing and communication strategy management
• Product Manager (roadmap; materials; messaging)
• Management of the product development and communication officer team
• Member of the company's management committee
Operational Marketing Strategic Marketing B2B Communication Marketing Project Management Sales Action Plan
VirtualBuilding - Asylum
Marketing and Communication Officer
SOFTWARE PUBLISHING
July 2017 - May 2020 (2 years and 10 months)
Lyon, France
As an operational marketing officer, my mission was to transform marketing strategy into concrete and measurable actions. From content creation to campaign management and the implementation of tracking tools, I contributed to progressively structuring the marketing function, paving the way for a more strategic and integrated approach to communication and product development.

Missions:
• Web content writing
• Design of sales support materials / sales kits
• Event organization
• Competitive and market intelligence
• Coordination of service providers (printers, communication agencies)
Operational Marketing Event Organization Copywriting Sales Action Plan Communication Tools