Clémentine Bouillot

I support companies in defining and implementing their communication strategy, bringing both a creative and structured approach. My expertise covers all the essential levers to strengthen your brand image and achieve your goals:

- Communication Strategy: development of coherent plans, adapted to your positioning and your targets.

- Content Writing: creation of impactful texts for the web, social media, print materials, or campaigns.

- Art Direction & Graphic Design: visual design of your materials for impactful and professional communication.

I work in close collaboration with my clients, in a co-construction spirit, to bring authentic, effective projects aligned with their values to life.

- Development, implementation, and monitoring of communication plans (cumulative budgets of €360K)

- Management of the communication budget and supervision of a team of 3 people

- Social media management: LinkedIn, Facebook, Instagram, TikTok

- Coordination of influencer campaigns with content creators

- Creation of graphic materials: roll-ups, posters, booklets, internal newsletters, year-end guestbooks

- Event organization: 24H Camions du Mans, New Year's Eve party, motorcycle show, motorcycle evenings, family and road safety days, site inaugurations

- Audiovisual content production: interviews, post-event video editing

- Management of email campaigns for the sales department

- Partnership monitoring: Motoblouz, Campus Sciences-U Lyon

- Branding project management: redesign of booklets, deployment of new coverings for cars and trucks

- Design, implementation, and monitoring of the communication plan (€600K).

- Management of email campaigns (1/week): design, content, sending management, and results analysis.

- Landing page writing.

- Management of a CRM project with sales teams.

- Social media management: LinkedIn and YouTube.

- Launch and content management of websites.

- Improvement of Google referencing through SEO and SEA actions.

- Redesign of communication tools: business cards, sales brochures, PPT presentations, roll-up banners.

- Conduct of several sports partnerships: OL, LOU Rugby, Asvel.

- CSR: participation in the E-engagé CSR program with AFNOR, writing of a CSR charter.

- Employer branding: assistance in writing job offers and visibility on job boards, participation in recruitment fairs, partnerships with schools and regional stakeholders.

- Internal communication: writing content for the internal social network, redesign of the employee welcome booklet, implementation of an employee satisfaction survey, writing of a social media charter for employees and workshop facilitation, organization of seminars (4/year).