Freelancer profile translated to English.

Description

Founder of Revelis Conseil, I support research, innovation, and marketing teams in deciphering consumer behavior and transforming studies into truly decision-making insights.

I work with institutes, consulting firms, and clients to design, manage, and leverage demanding research projects when teams need expert advice, extra time, or specific expertise.

With 10 years of experience in innovation consulting, I assist organizations at every stage in various fields (FMCG, beauty, sports, health, mobility, services):

- Frame issues and design relevant research approaches

- Manage qualitative and quantitative projects, including multi-country ones

- Orchestrate partners and teams to ensure the quality of deliverables

- Conduct and facilitate qualitative fieldwork (interviews, observations of usage, markets, consumer exploration)

- Cross-reference and interpret data to generate strategic and actionable insights.

- Consumer testing (verbal, paraverbal, non-verbal analysis)

The uniqueness of my approach lies in the particular attention paid to cognitive biases, which are often the source of erroneous interpretations in consumer studies.

My goal: to secure data interpretation and generate fairer, more actionable, and more useful insights for decision-making.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km)

GROUPE ZEBRA
Customer Insight Manager
October 2016 - March 2026 (9 years and 5 months)
Lyon, France
With 8 years of experience in innovative project management and consumer behavior analysis, I support brands and institutions (multi-sectoral) in their innovation projects and the creation of differentiating offers through insight research, design thinking methods, and collaborative tools.

Specializing in qualitative and quantitative studies, I have developed in-depth expertise in data and consumer analysis, their contextualization, and their transformation into concrete strategic recommendations. I enjoy providing a nuanced and sensitive understanding of behaviors to offer a complete and actionable vision to marketing and innovation teams.

I combine a strong capacity for analyzing consumer behavior with a deeply empathetic approach.
Driven by a genuine desire to contribute to people's well-being, I strive to understand what motivates them in depth, to transform these insights into relevant and sustainable action levers.

Conscientious, committed, and also athletic, I enjoy taking on challenges, whether individual or collective. This mindset pushes me to always give my best, remain perseverant in the face of complexity, and approach projects with energy and determination.
FEELTEST
Test Engineer - Consumer Insight
January 2016 - September 2016 (8 months)
Lyon, France
Implementation and analysis of consumer tests on various sports and health products.
Sensory analysis of leather.
Quantitative Studies Statistical Analysis Product Testing Project Management Innovation