Clémentine Balthazard

🚀 Hello! I'm Clémentine, a freelance Digital Marketing Manager specializing in e-commerce (fashion & beauty).

After several experiences within high-growth brands like Balzac Paris, Oh My Cream, La Coque Française, Call It By Your Name, and Sisley Paris, I now support brands in developing their digital performance, with both a strategic and highly operational approach.

💡 Why hire me?

Lack of internal resources, need to structure a project, accelerate your growth, or manage an e-commerce redesign? I act as a true digital right-hand, capable of quickly integrating into your teams, understanding your challenges, and delivering effectively.

🛠 My main expertise:

→ E-commerce Project Management (end-to-end)

Website redesign and migration (especially on Shopify), roadmap management (UX, CRO, SEO, tech), team coordination (dev, design, CRM, media), writing specifications, production monitoring, go-live management, and stabilization phase (TMA)

→ Digital Strategy & Growth

E-commerce and growth roadmap definition, customer journey and conversion optimization (CRO), new market or product launches

→ CRM & Marketing Automation

Flow and campaign optimization strategy (Klaviyo), retention and loyalty strategy, CRM database structuring

→ Internal Organization & Structuring

Implementation of processes and tools (Notion, tracking, reporting), management of service providers and teams, training and coaching of internal teams

📈 My approach

Combining strategic vision with concrete execution. I don't just make recommendations: I manage, implement, and drive projects forward.

🤝 Flexible, committed, and results-oriented, I adapt to your organization to move your projects forward quickly and efficiently.

Feel free to message me or book a meeting directly 👋