Freelancer profile translated to English.
Back to original languageAbout Clémentine
The image of your project or brand must reflect the identity you want to give it.
Passionate about marketing and communication, I held the position of Brand Manager at Prisma Media in Paris for 5 years, then I continued my path in a communication agency on the Basque Coast as Head of editorial and digital projects.
My goal: to detect, maintain, and develop your image so that it best corresponds to your company's DNA.
Attentive, curious, dynamic and proactive, my desire is to position myself as a true partner in your project, in order to develop it in a relationship of mutual trust and respect for your values.
Multifunctional, I will be able to guide you on various subjects and missions such as strategic planning, storytelling, brand identity creation, community management, content creation...
Constantly looking for new challenges, it is with the greatest enthusiasm that I will get involved in the success of your objectives.
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Biarritz (up to 50km), Bayonne (up to 10km)
Experience
- Agence Bloom StoriesSenior ConsultantDIGITAL AND ITApril 2017 - September 2022 (5 years and 5 months)Bidart, France- Strategic and communication planning- Brand content- Social media strategy and management- Editorial strategy- Copywriting / copywriting- Management of influence partnerships- Design, implementation and management of 360 advertising campaigns
- PRISMA MEDIABrand Manager Women's DivisionPRESS AND MEDIANovember 2014 - February 2017 (2 years and 4 months)Paris, FranceMagazines Cuisine Actuelle, Prima, Flow, As You Like, Femme Actuelle Jeux• Market research: Competitive monitoring, Trend analysis…• Marketing/communication plan for established brands: media plans (billboards, press ads, radio, TV), partnerships, promotional offers• Management of editorial projects (special editions, special issues, new formulas): monitoring and benchmarks, development of business plans, briefing of the editorial team, manufacturing, promotion… => launch of 15 projects• Management of the weekly newsletter of As You Like magazine, dedicated to bloggers• Management of media campaigns on social networks (sponsored posts, choice of content, coordination of video productions…)• Advice and support to the community management teamExample of achievement: Launch of Flow magazine in France in February 2015--> Analysis of the potential and target on the French market, organization of events, advertising promotion, implementation and management of partnerships, definition and monitoring of sales objectives, control of costs and profitability…
- PRISMA MEDIAProject Manager Gala Beauty LaunchPRESS AND MEDIAFebruary 2014 (12 years and 4 months)Paris, France• Marketing / communication plans: media plans, monitoring of partner brands (Sephora, Dessange and Barrière), blogger relations…• Reporting of actions taken and measurement of effectiveness• Digital marketing: definition of the social media strategy in collaboration with the team of community managers• Coordination of the development and launch of the digital version on tabletExample of achievement: Launch of the Gala Beauty application on tablet--> Coordination of the digital agency and the editorial team, design of enriched content, briefing of the editorial team, validation tests, promotion…
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Education
- DUT Techniques de CommercialisationIUT Techniques de Commercialisation Montesquieu Bordeaux IV2009
- Master 2 Grande Ecole program specializing in marketing & communicationSKEMA Business School (ex ESC Lille)2013