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Description

Let's be honest :)

Nobody cares about brands,

And most people hate advertising.

So, to be heard and win the attention battle, **let's talk about people**.

Let's REALLY be interested in them, in what they live, what they love.

Let's build brands that inspire, reassure, create connection, and open conversations about real life.

Because deep down, we all seek to be understood. :)

Strategic planner for several years, my experiences in large agencies as well as in smaller structures have allowed me to work for brands of various sectors, sizes, and maturities.

Today, I put my expertise at the service of your brand's strategic development, through global recommendations or targeted missions:

**ADVERTISING**: strategic recommendations // benchmark & reframing, target analysis, trend & new usage report, social listening, consumer journey analysis, qualitative interviews...
**SOCIAL MEDIA**: editorial strategy and social media redesign // audit, creative concepts & influence/social media activations...
**BRANDING**: brand platform, brand architecture, identity (naming, logo…)...

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Agently
Strategic Planner
September 2025 - January 2026 (4 months)
Paris, France
Supporting brands in their social media & influence strategy

> Social Media & Influence Strategic Recommendations & Activations
Social media audits - Strategic research and analysis - benchmarks & reframing - trend & new usage monitoring - insights & social listening - intention notes & proactive proposals - creative concepts & social media mechanics - activation research

> Strategic Support for the agency's talentsin their project execution

@BackMarket @happn @normal @Bexley @Nutripure @Barkibu @Europcar
Social Media Strategy Influencer Marketing Pop Culture Digital Activations Social Networks
@BUZZMAN @PRODUCTMAN
STRATEGIC PLANNER AND JUNIOR PROJECT MANAGER
CONSULTING AND AUDITS
September 2023 - October 2024 (1 year and 1 month)
Paris, France
> Strategic and Social Media Recommendations
Strategic research and analysis - target analysis - benchmarks & reframing - trend & new usage report - insight research - social listening - consumer journey analysis - qualitative interviews & interviews - formulation of strategic angles - intention notes - creative briefs & starter ideas

> Branding
Wording, naming, brand platform/brand pillars, brand architecture, brand book

> Proactive proposals & new business

> Project management support
Advertising Strategy Branding Branding & Identity Benchmark Project Management
@CMI MEDIA
JUNIOR BRAND CONTENT PRODUCER
PRESS AND MEDIA
September 2022 - September 2023 (1 year)
Levallois-Perret, France
Coordination & production of OPS @ELLE, @ELLE Déco, @ELLE à table, @Routard…

- Conception of systems with the artistic and editorial department
- Project coordination between advertisers/media agencies and internal creative teams
- Performance reports & analyses