About Clément
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Experience
- CapgeminiE-commerce, Marketing & Innovation Senior AdvisorCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 9 months)Genève, Switzerland- Founder of the Digital Marketing practice in Switzerland.- Working on projects insights, CX / UX optimisation & customer journey redesign, innovation (digital transformation, web3), finance, digital marketing strategies & business development.- Advisor on International Metaverse, Immersive Technologies & NFT's projects on several Blockchains: Helps clients shape and execute their metaverse strategies while contributing to build the future Metaverse and Web3.- Understand, create use cases, democratize Generative AI.- Clients : Watch Industry Companies, Luxury Groups (Richemont), Roche, Nestle, PMI, Sonova, Carrefour, L'Oreal, MSC Cruises, CACIB (Crédit Agricole Group), IMD...
- CLEMENT GUERINEntrepreneurE-COMMERCEOctober 2009 - Today (16 years and 8 months)Paris, France- Importing products to Europe & China & reselling on marketplaces (Rakuten, Ebay, Amazon) & selling on dedicated websites- Creating websites from A to Z via Wordpress and Woocommerce (Website installation & hosting, design choice & template installation, payment module choice (PSP), back office sales management, shipping, customer review monitoring- Creating dropshipping websites- Implementing website tracking (tags) for Google Analytics, Google Ads, Facebook...- Acquisition: Promoting websites on Facebook, Instagram, Google...- Automating recurring tasks and processes on Zapier, Automate with integrated partner solutions
- MisterflyOnline Marketing DirectorTRAVEL AND TOURISMFebruary 2020 - Today (6 years and 4 months)Paris, FranceImplementing the 360 digital marketing strategy and managing a team of 10 people-> Traffic acquisition through various channels:- SEO- SEA (Google Ads & Bing Ads)- Social Media (Facebook, Instagram, TikTok, Linkedin)- CRM & Implementation of marketing automation, personalization, retention schemes (Newsletters, DMP, CDP)-> Creation of the innovation department with the implementation of innovative projects-> Redesign of the UX / UI part in collaboration with project managers and front-end developers and with the help of analysis tools like Content Square
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Education
- Bachelor's Degree in Banking, Insurance, FinanceUniversity of Reims Champagne-Ardenne2004
- Master's in ManagementClermont-Ferrand Business School2009