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Clément GuerinCG

Clément Guerin

Digital Marketing E-commerce Innovation Consultant

€900/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clément

Passionate about marketing, technologies, and website creation in general for over 15 years, I constantly have this thirst to learn, to challenge myself, to evolve in a world that reinvents itself every 6 months.

I also enjoy sharing my knowledge with as many people as possible through interventions at professional trade shows or within school networks.

Currently Marketing Director, I support my teams in customer acquisition and retention, I manage CRM and marketing automation, SEA (Google Ads & Bing Ads), SEO (SEO Tools + Google Search Console), Social Media (Facebook, Instagram, TikTok, Linkedin, Pinterest), partnerships, affiliate marketing, and content creation (Wordpress). I also manage Analytics (Google Analytics) and tag management (GTM).

In the past, I also worked at Criteo and Yieldr (DSP / SSP) in programmatic display buying.

Personally, I regularly create e-commerce sites for myself or as a service (my-kbeauty.com; bebloss.com). The technologies used are Wordpress, Woocommerce, dropshipping or marketplace plugins, and themes adapted to each type of site. More recently, I have also been working on Webflow and implementing task automation processes with Zapier or Automate.

I also manage graphic editing tools (Photoshop, Indesign).

Finally, I have also been passionate about financial markets, trading, and cryptocurrencies since 2013, and I also enjoy retro gaming :)

Feel free to contact me if you need help, advice, or training for any of your digital projects, ideally in the banking, insurance, finance, or travel sectors!

Also available on LinkedIn:
See you soon,
Clément
  • French

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Conversational

Can work on-site
Paris (up to 50km), Lyon (up to 100km)

Experience

  • Capgemini
    E-commerce, Marketing & Innovation Senior Advisor
    CONSULTING AND AUDITS
    September 2021 - Today (4 years and 9 months)
    Genève, Switzerland
    - Founder of the Digital Marketing practice in Switzerland.
    - Working on projects insights, CX / UX optimisation & customer journey redesign, innovation (digital transformation, web3), finance, digital marketing strategies & business development.
    - Advisor on International Metaverse, Immersive Technologies & NFT's projects on several Blockchains: Helps clients shape and execute their metaverse strategies while contributing to build the future Metaverse and Web3.
    - Understand, create use cases, democratize Generative AI.
    - Clients : Watch Industry Companies, Luxury Groups (Richemont), Roche, Nestle, PMI, Sonova, Carrefour, L'Oreal, MSC Cruises, CACIB (Crédit Agricole Group), IMD...
    Digital Transformation Digital Strategy Marketing Strategy Customer Experience Stratégie d'innovation
  • CLEMENT GUERIN
    Entrepreneur
    E-COMMERCE
    October 2009 - Today (16 years and 8 months)
    Paris, France
    - Importing products to Europe & China & reselling on marketplaces (Rakuten, Ebay, Amazon) & selling on dedicated websites

    - Creating websites from A to Z via Wordpress and Woocommerce (Website installation & hosting, design choice & template installation, payment module choice (PSP), back office sales management, shipping, customer review monitoring

    - Creating dropshipping websites

    - Implementing website tracking (tags) for Google Analytics, Google Ads, Facebook...

    - Acquisition: Promoting websites on Facebook, Instagram, Google...

    - Automating recurring tasks and processes on Zapier, Automate with integrated partner solutions
    WooCommerce Wordpress Google Analytics Facebook Marketing Google AdWords Google Tag Manager Dropshipping Instagram Marketing
  • Misterfly
    Online Marketing Director
    TRAVEL AND TOURISM
    February 2020 - Today (6 years and 4 months)
    Paris, France
    Implementing the 360 digital marketing strategy and managing a team of 10 people

    -> Traffic acquisition through various channels:
    - SEO
    - SEA (Google Ads & Bing Ads)
    - Social Media (Facebook, Instagram, TikTok, Linkedin)
    - CRM & Implementation of marketing automation, personalization, retention schemes (Newsletters, DMP, CDP)

    -> Creation of the innovation department with the implementation of innovative projects
    -> Redesign of the UX / UI part in collaboration with project managers and front-end developers and with the help of analysis tools like Content Square
    E-commerce CRM Management d'équipe Réseaux sociaux SEA Google Analytics Google AdWords Partenariats Médias Display

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Education

  • Bachelor's Degree in Banking, Insurance, Finance
    University of Reims Champagne-Ardenne
    2004
  • Master's in Management
    Clermont-Ferrand Business School
    2009

Skill set

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