About Clément
- Tailor-made strategy adapted to your market and business objectives
- Continuous optimization and Test and Learn to sustainably improve your KPIs (CPC, CTR, ROAS, CPL)
- Precise targeting, including internationally, taking into account the cultural and linguistic specificities of each region
English
Fluent
French
Native or bilingual
German
Conversational
Finnish
Native or bilingual
Experience
- Les Domaines de FontenilleGoogle Ads Account Management and SEO AuditHOSPITALITYJanuary 2025 - Today (1 year and 7 months)Paris, FranceI am currently supporting a hotel group in defining and managing its digital acquisition strategy.My role covers the entire customer conversion cycle:Hotel Reservations: activation and optimization of digital campaigns to maximize occupancy.Restaurants: implementation of targeted levers to generate qualified traffic and increase reservations.E-commerce: management and development of online sales through a data-driven multi-lever strategy.This mission is ongoing, and the results are already significant: +50% revenue for the 2025 season compared to the previous season, thanks to a data-driven approach and continuous optimization of media investments.
- LiberkeysGoogle Ads Account ManagementREAL ESTATEJanuary 2025 - Today (1 year and 7 months)Paris, FranceManagement and optimization of Google Ads & Meta Ads campaignsImplementation and management of a digital strategy dedicated to generating real estate leads and recruiting agents.Precise targeting by geographic areas and audiences.Campaign segmentation to balance lead volume and quality.Continuous optimization of bids, creatives, and audience signals to maximize ROI.📉 Results vs. Previous Year:Budget reduced by 30 to 40% per month, while maintaining conversion volume.📈 CPA improved by 20 to 25%.🔄 Stabilized funnel, with the disappearance of extreme peaks observed, replaced by regular and predictable performance.**Impact**: a more effective, more profitable strategy perfectly adapted to the challenges of the real estate sector.
- Wüest PartnerAcquisition Consultant: SEA Google Ads and Linkedin AdsREAL ESTATEJanuary 2022 - Today (4 years and 7 months)Paris, FranceManaging and optimizing Google Ads accounts for over 5 years, with expertise in the real estate sector.Implementation of high-performance strategies to maximize visibility, generate qualified leads, and promote solutions in consulting, software, and real estate data.Thanks to strategic targeting and continuous performance analysis, campaigns maintain a constant lead generation dynamic.👉 Over 200 leads generated each year, with ongoing optimization to improve quality and reduce cost per acquisition.
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Education
- Master in Sales, Marketing, and Digital Strategy ManagementHEC2021
- E-commerce Manager DiplomaRennes2014
Certifications
- Google AnalyticsGoogle2020
- Google Ads Search AdvertisingGoogle2021