Freelancer profile translated to English.
Back to original languageAbout Clément
Expert CRM, CDP, Data Marketing: from consulting to execution
I co-founded and sold a CDP (Octolis, acquired by Brevo).
I don't talk about these topics in theory: I built, sold, and implemented them: from the publisher's side, the client's side, and the consulting side.
Today, I work on assignments for companies that want to build or restructure their CRM/data marketing system, with a rare dual capability: understanding business issues and resolving technical architecture questions.
What I actually work on:
- Selection and scoping of a CRM/CDP stack: specifications, publisher consultation, scoring, recommendation
- Data marketing architecture: customer modeling, activation schemas, connections between CDP, CRM, and analytics tools
- CRM and customer lifecycle marketing strategy: segmentation, automation scenarios, customer value steering
- Team support: data acculturation, governance, operational skill development
My playgrounds: companies in the process of structuring or overhauling their customer system (SMEs/ETIs, all verticals).
What sets me apart: I am the interface between IT and marketing without being either. I speak both languages, I translate, and I deliver.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Directeur de missions CRM / CDPIndependentCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Paris, FranceSupporting companies of all sizes and sectors in structuring their operations and digital transformation through CRM and customer data activation.Reference examples:
- Le Temps, Pierre Hermé, O2, RATP Group, Burger King, l'Opinion, Minelli...
- Openclassrooms, Hellocasa/IZI by EDF, SoLocal, Yousign...
- Octolis (acquired by Brevo.com)Co-founderSOFTWARE PUBLISHINGJanuary 2020 - October 2023 (3 years and 9 months)Paris, FranceOctolis is a Customer Data Platform (CDP), a SaaS to create a unified customer database and synchronize it with your favorite tools.Creation and management, operations structuring, product and technical design. Recruitment and management of a team of up to 10 senior engineers. Successful handover of the technical scope to a CTO I recruited. Exit to Brevo.com (formerly Sendinblue).
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Education
- Master in Science (MSc)emlyon2018Data & Marketing
Certifications
- AWS Certified Solutions ArchitectAmazon Web Services (AWS)2022