Freelancer profile translated to English.
Back to original languageAbout Clément
🎯 E-commerce, Traffic & CRM Manager | Expert in digital strategy and growth of your sales
Passionate about e-commerce and new technologies, I support companies in their digital transformation and the optimization of their e-commerce performance. With solid experience in digital project management, omnichannel strategy development, and data analysis, I am committed to maximizing the growth and profitability of your e-commerce site.
💡 My key expertise:
- Definition and implementation of high-performance e-commerce strategies.
- Management and optimization of marketplaces (Amazon, La Redoute...) and merchant sites.
- KPI analysis to drive performance and identify growth levers.
- Digital marketing campaign management (SEO, GEO, SEA, social ads).
- CRM Strategy and Management (Campaigns, segmentation, flows, reports, LTV)
- User experience (UX/UI) and conversion rate optimization.
📈 My results:
- Significant increase in online sales through data-driven strategies.
- Reduction in customer acquisition costs while increasing retention.
- Successful launch of innovative e-commerce projects, adapted to market needs.
🌍 Curious and always attentive to trends, I am convinced that innovation and agility are the keys to success in a constantly evolving digital environment.
📩 Want to chat? Contact me to discuss your e-commerce projects and how I can contribute to their success.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Marseille (up to 50km), Aix-en-Provence (up to 50km), Marseille (up to 50km)
Experience
- IZACE-commerce & CRM ManagerRETAIL (SMALL BUSINESS)October 2022 - June 2024 (1 year and 9 months)Levallois-Perret, FranceReporting to General Management:-> E-commerce Management:OperationsMerchandisingSales Administration, Customer ServiceLogisticsManaging one person in charge of e-commerce+9% growth in turnover in 2023-> CRM Management:Optimization of CRM and PRM strategyOptimization and development of triggersUse of customer data and implementation of a Data Management Platform (Skeepers)Segmentation (behavioral & transactional)Customer studiesKlaviyo implementationManaging one person in CRM-> Digital Project Management:- Implementation of Baback for returns management- Change of logistics warehouse- E-commerce site redesign- DMP implementation-> Digital in Store:Optimization of E-reservation, implementation of Click & Collect and In-Store Order project with Socloz-> Traffic Management:Management of a SEO/SEA/SMA agency Primélis-> TMA (Technical Maintenance and Assistance)Organization of the technical part and scheduling of various web and digital flowsProject izac-paris.com and international sites-> MarketplacesOptimization of La Redoute and work on the implementation of new marketplaces in France and Europe.
- Finsbury ShoesE-commerce & CRM ManagerSeptember 2018 - December 2021 (3 years and 3 months)Île-de-France, France-> E-commerce site management: Operations, Merchandising, Sales Admin, Customer Service, Logistics +200% turnover growth in 3 years-> CRM Management: Creation of a CRM at Finsbury Shoes: 9% incremental turnover Creation of a CRM and PRM strategy Personalized Welcome Pack Personalized Triggers Use of customer data and implementation of a Data Management Platform (Advalo) Segmentation (behavioral & transactional)-> Digital Project Management- Splio implementation- Logistics reintegration at head office- ERP connection (Cegid Y2) with the Web environment- E-commerce site redesign- Chatbot implementation- DMP implementation-> Digital in StoreImplementation of E-reservation, Click & Collect, and In-Store Order with Socloz
- GRAIN DE MALICETraffic & Acquisition ManagerApril 2016 - September 2018 (2 years and 5 months)59200 Tourcoing, France- Implementation of a qualified traffic acquisition strategy driven by data. Campaign optimization and implementation using our DMP. Levers used and managed: SEO, SEA, Facebook Ads, Affiliation, Email marketing, retargeting- Definition and implementation of the PRM/CRM strategy with our DMP (targeting, personalization...)- Member of the Fashion Cube
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Education
- Master, Direct Marketing and E-commerceIAE Lille2015Master, Marketing Direct et E-commerce
- University Diploma in Technology (DUT) in Business and Administration Management, Small and Medium OrganizationsIUT Angers2012DUT Gestion des Entreprises et Administrations, Petites et Moyennes Organisations