About Clément
French
Native or bilingual
English
Fluent
Experience
- MicrosoftDirector of Digital Marketing and Social Media at MicrosoftSOFTWARE PUBLISHINGOctober 2017 - January 2024 (6 years and 3 months)Paris, FranceAs a marketing director at Microsoft, I am responsible for the digital marketing and social media strategy, as well as the Paid/Owned/Earned strategy. I lead a team of 15 marketing experts with whom we create content (web, audio, video, live) for our promotional campaigns, Social Selling initiatives, ambassador programs, influencer management, employee advocacy, as well as advertising budgets (2 to 3 million euros per year under direct management). I also support the Microsoft management committee in their social media presence and our strategic partners. In my role, I also train the ecosystem of clients, startups, and the associative and educational sectors.
- MicrosoftSenior Manager, Cloud Partner Marketing at MicrosoftApril 2016 - October 2017 (1 year and 6 months)Paris, FranceResponsible for partner marketing and Go-To-Market (GTM) business development for France, with the objective of supporting our sales teams in achieving their commercial goals (Cloud revenue, Azure consumption, Microsoft 365 usage, etc.) as well as transforming our partner ecosystem to develop digital marketing.
- PTCDirector, Worldwide Channel MarketingApril 2014 - April 2016 (2 years)Global partner marketing director for the American publisher PTC (6,000 employees, 4 billion in revenue). Development of the marketing strategy for 400 strategic partners aimed at supporting revenue objectives and commercial priorities of the distribution channel.Management of partner activities through referral programs, training, and coordination actions. Development and coordination of messages, materials, communication plans, and campaigns to support PTC partners' transition from a perpetual license model to a subscription model. Coordination with various regional and country marketing departments.
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Education
- Executive MBA, Cybersecurity & Strategic Management of Risks InformationESG Executive Education2024Executive MBA, Cybersécurité et Management de la Stratégie des Risques de l'Information
- Master in Management, Marketing and Project Management, Marketing and Project ManagementSKEMA BUSINESS SCHOOL2006Master in Management, Marketing and Project Management, Marketing and Project Management