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Clément DonzelCD

Clément Donzel

Expert Digital Marketing 🚀 ex Microsoft

€850/day
Puteaux, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clément

Early days in a startup on the East Coast of the United States
With his Master's in Marketing in hand, Clément began his career in Boston at a Tech startup on the East Coast of the United States. There, he confronted his academic knowledge in economics, management, and marketing with business realities and took the opportunity to improve his understanding of baseball rules.

Partner Marketing Manager in Asia
He continued his adventure in Asia at the publisher Dassault Systèmes, where he assisted tech companies, mainly IT service providers, SMEs, and mid-cap companies, in digitizing their activities and enjoyed the flavors of a Singapore Sling.

Global Partner Marketing Director at PTC
Back in France, before the age of 30, Clément took on the global partner marketing director role at the American software publisher PTC Inc. Five incredible years across all continents, working with multicultural teams to develop the commercial and marketing activities of 400 partners.

Director of Social Media and Digital Marketing at Microsoft
One year after joining the American publisher, Clément was promoted to Director of Social Media and Digital Marketing at Microsoft. He leads a team of 15 people, including social media managers, video producers, content creators, and project managers, and manages multi-million dollar projects for lead acquisition, particularly through paid media and social networks (Twitter Ads, Facebook Ads, Linkedin Ads, Instagram, Youtube, Adwords...). He regularly presents to the management committee and the President of Microsoft France, advising them on thought leadership on digital platforms. He manages ambassador programs, Social Selling initiatives for sales functions...
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Puteaux (up to 50km)

Experience

  • Microsoft
    Director of Digital Marketing and Social Media at Microsoft
    SOFTWARE PUBLISHING
    October 2017 - January 2024 (6 years and 3 months)
    Paris, France
    As a marketing director at Microsoft, I am responsible for the digital marketing and social media strategy, as well as the Paid/Owned/Earned strategy. I lead a team of 15 marketing experts with whom we create content (web, audio, video, live) for our promotional campaigns, Social Selling initiatives, ambassador programs, influencer management, employee advocacy, as well as advertising budgets (2 to 3 million euros per year under direct management). I also support the Microsoft management committee in their social media presence and our strategic partners. In my role, I also train the ecosystem of clients, startups, and the associative and educational sectors.
    SEO SEM Social Media Google AdWords Facebook Ads
  • Microsoft
    Senior Manager, Cloud Partner Marketing at Microsoft
    April 2016 - October 2017 (1 year and 6 months)
    Paris, France
    Responsible for partner marketing and Go-To-Market (GTM) business development for France, with the objective of supporting our sales teams in achieving their commercial goals (Cloud revenue, Azure consumption, Microsoft 365 usage, etc.) as well as transforming our partner ecosystem to develop digital marketing.
  • PTC
    Director, Worldwide Channel Marketing
    April 2014 - April 2016 (2 years)
    Global partner marketing director for the American publisher PTC (6,000 employees, 4 billion in revenue). Development of the marketing strategy for 400 strategic partners aimed at supporting revenue objectives and commercial priorities of the distribution channel.

    Management of partner activities through referral programs, training, and coordination actions. Development and coordination of messages, materials, communication plans, and campaigns to support PTC partners' transition from a perpetual license model to a subscription model. Coordination with various regional and country marketing departments.
    Branding Chief Marketing Officer Communication Strategy B2B Marketing B2B Lead Generation

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Education

  • Executive MBA, Cybersecurity & Strategic Management of Risks Information
    ESG Executive Education
    2024
    Executive MBA, Cybersécurité et Management de la Stratégie des Risques de l'Information
  • Master in Management, Marketing and Project Management, Marketing and Project Management
    SKEMA BUSINESS SCHOOL
    2006
    Master in Management, Marketing and Project Management, Marketing and Project Management

Skill set

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