Freelancer profile translated to English.
Back to original languageAbout Clément
With 7 years of experience in CRM within start-ups/scale-ups in the e-commerce subscription and car rental sectors, I will support you in your growth and national and international expansion.
I can define your multi-channel B2C CRM/PRM strategy (Push/Email/SMS/In-App/Print/...) for both marketing and transactional aspects, with the goal of increasing your base engagement, activation, and LTV. Referral programs, marketing automation, and segmentation are familiar terms, at the core of my missions. I will also support teams in charge of more "traditional" marketing with the aim of growing the customer base.
Finally, as customer feedback is important for both the company and its employees, I will establish contact points to gather and analyze their feedback.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km), Paris (up to 10km)
Experience
- VirtuoSenior CRM & Growth ManagerTRAVEL AND TOURISMJanuary 2020 - May 2024 (4 years and 4 months)Île-de-France, FranceAt Virtuo, a fully digitalized car rental company:• Definition and implementation of the multi-channel CRM strategy (Push/Emails) for user engagement and re-engagement• Implementation of sequences based on the customer lifecycle• Development of campaigns in synergy with the acquisition & product team• Creation & optimization of customer journeys through funnel and friction point analysis• Online reputation management (Trustpilot, Google My Business)• Implementation and management of the referral program• Optimization of marketing and transactional email templates through A/B Testing• Deliverability management (IP Warm-up/Marketing Pressure/Unengagement)• KPI Analysis / Reporting• Recruitment and coaching of a Campaign Specialist
- Kia Motors FranceCRM SpecialistJuly 2019 - January 2020 (6 months)
- WebediaCRM Project ManagerE-COMMERCESeptember 2016 - June 2019 (2 years and 9 months)92300 Levallois-Perret, FranceAt Surprizemi, a subscription box publisher (Webedia Group), my responsibilities include:• Implementation of multi-channel campaigns (Scenario proposal / segmentation / creative brief / routing) for promotional and transactional purposes• Routing and analysis of satisfaction surveys• Loyalty optimization (Referral programs / Contests / Promotions)• Website animation through optimizations (A/B testing) or promotional activities• Creation of lead generation campaigns (Landing pages / Contests)• Newsletter campaigns via WhatsApp (Messenger marketing)• KPI Analysis / Reporting• Sales representative at gaming conventions
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Education
- Master of BusinessEcole de Management de Normandie2017Master of Business Administration (M.B.A.), Marketing
- DUT Commercial Techniques, MarketingUniversité de Franche-Comté2013DUT Techniques de commercialisation, Marketing