Freelancer profile translated to English.

Description

I support entrepreneurs and project leaders in creating and launching their brands, with a specialization in lifestyle venues: restaurants, bars, hospitality concepts, and experiential projects.

My role: to structure a strong, coherent, and actionable brand identity, from strategic thinking to its physical and digital deployment.

I act as a single point of contact to coordinate various creative expertise (artistic direction, design, content) and ensure smooth, aligned, and consistent execution.

I notably developed this approach within the Paris 2024 teams as a branding project manager for the Field of Play, where I was responsible for the design of all sports equipment for the Games (athletics track, basketball court, ball, etc.).

Today, I support human-scale projects such as restaurant concepts or hybrid venues, with a simple goal: to create brands that make sense, have impact... and work from launch.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

FREELANCE
BRAND CONSULTANT
May 2025 - Today (1 year and 1 month)
Paris, France
- French Alps 2030: Contribution to the drafting of the tender for the emblem design of the French Alps 2030 Olympic and Paralympic Games.
- DOUMS La Cave à Ravioles: Creation and deployment of the visual identity for a Parisian restaurant
Chalet de la Villette
CO-FOUNDER
February 2025 - Today (1 year and 4 months)
Design and launch of a high-end tourism establishment in Savoie:
• Definition and management of the brand identity and positioning of Chalet de la Villette
• Structuring of tools and processes related to operations, communication, customer experience, and marketing
Paris 2024
BRAND IDENTITY FIELD OF PLAY & SPORTS EQUIPMENT PROJECT MANAGER
SPORTS
October 2023 - October 2024 (1 year)
Paris, France
• Management and support of sports equipment supplier design
• Creation of a production file management tool (Smartsheet)
• Support for the Look deployment team in designing application plans

In collaboration with the Identity Director:
• Creation of key Brand Identity team processes
• Management of the brand identity legacy file, co-constructed with the Brand Identity team and the IOC to convey the vision of Paris 2024's brand identity to future organizing committees.

Games time:
Field of Play & Sports Equipment sign-off brand identity coordinator: responsible for managing Brand Identity decisions at competition venues (Stade de France, Aquatic Centre, Arena Bercy, Arena La Chapelle, Paris La Défense Arena, Arena Paris Sud, Pont Alexandre III, La Concorde) with key stakeholders (IOC, IPC, OBS, IF).