Freelancer profile translated to English.

Description

Looking for a Social Media Manager capable of managing your social media strategy from A to Z, from strategic recommendation to operational execution? You've come to the right place.

With15 years of experiencein digital marketing and social media, I support brands, SMEs, and large accounts in managing and developing their presence on social networks: Facebook, Instagram, LinkedIn, TikTok, X (Twitter), YouTube.

What I bring to your projects:

*Social media strategy— Audit of your digital presence, competitive benchmarking, strategic recommendations, definition of editorial lines and calendars adapted to your business objectives.

*Community management— Community engagement, moderation, e-reputation management, and social media customer service.

*Brand content— Editorial calendar and creation of engaging content (writing & graphic design)

*Social Ads— Design and management of Meta, LinkedIn, X & TikTok advertising campaigns (targeting, A/B testing, KPI optimization: CPC, CPM, CAC...).

*Coordination & reporting— Performance monitoring through detailed reports, management of creative teams, and multi-market coordination (international experience in English with TCL Europe & BIC Europe).

**The tools I master**:

Management: Agorapulse, Hootsuite, Buffer
Monitoring & e-reputation: Sprinklr, Talkwalker, Meltwater, Zendesk
Graphic design & video: Canva, CapCut
AI: OpenAI (ChatGPT), Anthropic (Claude), Mistral AI

They trusted me:BioBurger, Extrême, Daunat, Entreprendre, Cayola Médias, Sécurité routière, Banque Populaire, Engie Solutions, Stéphane Plaza Immobilier, TCL Europe, Heineken France, France Boissons, Britivic Teisseire International, Henkel France, BforBank, BIC, Sofinco, Gérard Darel…

Available for remote, hybrid in Marseille, or occasional travel missions. Contact me to discuss your project.

Industry field of expertise

Languages

English
Fluent
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 50km), Paris (up to 10km), Lyon (up to 10km), Aix-en-Provence (up to 10km), Toulon (up to 10km)

Freelance - Social Media Manager
Social Media Manager
REAL ESTATE
April 2017 - Today (9 years and 4 months)
Marseille, France
Social media missions for companies and associations:
- Daunat/BioBurger/Baignes/Les Veilleurs/Extrême: strategic recommendation and operational support.
- Entreprendre Group: management of the social media accounts for Entreprendre, Environnement Magazine, Cayola Medias.
- Sécurité routière (Road Safety): Social Media Management of the Sécurité routière and Sam accounts (Meta, X, LinkedIn, Tik Tok) --> editorial calendar, publications, moderation, reporting, social ads...
- TCL Europe: social media coordination in Europe, campaigns and special operations, strategy, editorial calendars, customer service, reporting... (English language).
- Stéphane Plaza Immobilier: community management Facebook, Instagram & LinkedIn.
- Henkel France: social ads campaigns and strategic study of the Twitter account.
- France Boissons & Heineken France: content writing for Facebook, Twitter & LinkedIn.
- Britvic France: LinkedIn community management.
- Jump: LinkedIn community management.
- DomusVi: Twitter & LinkedIn community management.
- ANICAP: Facebook, Twitter & Instagram community management.
- Inderwear: strategic recommendation and operational support: calendars, publications, influencer operations, social ads... (+194% followers Instagram and +271% interactions in 6 months).
- Geneticancer: strategic recommendation and Community Management (+91% fans and +72% engagement rate in 12 months).
- Art Showcase: community management (+13% fans and +84% engagement rate in 3 months).
- Neodent: social ads Facebook, Instagram & LinkedIn

Agencies: BETC, BCW, Caravansérail, Havas, Dupont Lewis...
Networks: Facebook, X, Instagram, LinkedIn, YouTube, Tik Tok.
Languages: English and French.
Social Media Copywriting Brand Content Communication Strategy Reporting
Toy
Digital Project Manager
DIGITAL AND IT
February 2013 - March 2014 (1 year and 2 months)
Paris, France
Clients: BIC/LeCab/Le Papier Fait de la Résistance/Gérard Darel/Solaris

- Project management: editorial lines and calendars (French/English), translation management (Spanish/Portuguese/Russian), creative briefs, publications, statistical analysis and reporting.
- Community management: engagement, moderation, and daily relationship with fans of BIC 4 Couleurs (103,000 Facebook fans, 3 million YouTube views) and LeCab (35,000 Facebook fans).
- Social Media Marketing: audit, benchmarks, best practices, and recommendations for community solutions (Facebook/Twitter/G+/Instagram...) for Sofinco, Gérard Darel, and Solaris.
- Technical expertise: creation of Facebook pages, YouTube channels, and applications.
Project Management Community Management
BforBank
Social Media Manager
BANKING AND INSURANCE
April 2014 - May 2018 (4 years and 1 month)
Paris, France
- Brand Content / Editorial Content: strategy and editorial calendars, creation of event content (live conferences, livetweets, native ad, infographics, albums, BforBank Entrepreneur Award).
- Facebook and Twitter advertising campaigns: content creation and launch, KPI and site-centric piloting (CPC, CPM, CAC).
- E-reputation: industry and BforBank brand monitoring, alert escalation to internal teams.
- Customer relations / Customer service: moderation, response to comments, and management of corporate and client inquiries on social networks --> BforBank Voted Customer Service of the Year 2015 (18.67/20 for social media channel) and 2016 (17.38/20).
- Analysis: weekly and monthly reporting (engagement KPIs).

Networks & accounts: Facebook, Twitter, LinkedIn, Instagram, G+, YouTube, and Dailymotion.

CMS: Jahia, Wordpress.

Tools: Socialbalkers (KPIs, statistics), Talkwalker and Hootsuite (e-reputation), Sociallymap (marketing automation), Eptica (Customer Relations).

Management: one intern and one apprentice.
Social Media Advertising Brand Content Native Ad Customer Service