Freelancer profile translated to English.
Back to original languageAbout Clément
CRM & Email Marketing Consultant specializing in lifecycle marketing, marketing automation, and relationship marketing.
For over 14 years, I have been assisting SMEs, startups, and large groups in structuring, optimizing, and managing their CRM and emailing strategies with a simple goal: to improve relationship performance, retention, and revenue generated by CRM channels.
I work on both strategic and operational issues:
- CRM & lifecycle marketing strategy
- Marketing automation & automated scenarios
- Segmentation & nurturing
- Promotional, relationship, and transactional email campaigns
- Customer journeys & retention
- Email deliverability
- CRM performance optimization
- Workflow and automation structuring
- Support for marketing & CRM teams
I also support companies in implementing and optimizing their CRM and marketing automation tools: Brevo, Klaviyo, Mailchimp, Oracle Responsys, Hubspot, Customer.io, Dartagnan, Airtable, Make, Lemlist…
Types of missions:
- CRM & emailing audit
- CRM structuring
- Lifecycle & automation strategy
- Overhaul of relational scenarios
- Email marketing campaign optimization
- Deliverability improvement
- Operational or strategic reinforcement of CRM teams
Sectors supported to date:retail, e-commerce, culture, tourism, impact, SaaS, fintech, education.
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 30km)
Experience
- BRONXCRM & Relationship Marketing ConsultantDIGITAL AND ITJune 2026 - Today (2 months)Bronx Agency: Creative communication agency (Opéra National de Paris, Festival de Cannes, Arte, L'Oréal...)Missions: Develop CRM as a growth lever by managing relational strategy, targeted campaigns, and engagement signal analysis to support business development.
- Define CRM editorial strategy and produce high-value relational content.
- Design targeting, dynamic segmentation, and lead scoring based on engagement signals.
- Configure, route, analyze performance, and continuously optimize email campaigns.
- Support sales teams in converting CRM signals into business development opportunities.
- Continuously improve the CRM system to increase engagement, lead maturity, and generation of business opportunities.
- BUT
On Malt
Emailing & CRM Consultant / Campaign ManagerRETAIL (LARGE RETAILERS)July 2021 - June 2026 (4 years and 11 months)Marseille, FranceMissions: Manage, structure, and optimize the entire national email ecosystem (promotional, relational, transactional) to make it a major lever for performance, engagement, and revenue.- Orchestrate the email and CRM channel on a national scale with high sending volumes (promotional, relational, transactional).
- Structure the editorial and commercial architecture, and CRM customer journeys.
- Redesign CRM creative standards to improve performance and brand consistency.
- Coordinate internal creative teams & external partner STO.
- Continuous optimization: KPI analysis, A/B testing, improvement of revenue generated by email.
- Complete overhaul of CRM templates (x2) to modernize user experience and improve commercial effectiveness.
- Active contribution to CRM migration (processes, structuring, business continuity).
Tools: Dartagnan, Responsys (Oracle), Notify. - Bronx AgenceCRM & Email Marketing Consultant: Structuring & Activation (Brevo)DIGITAL AND ITJanuary 2026 - April 2026 (2 months)Paris, FranceBronx Agency: Creative communication agency (Opéra National de Paris, Festival de Cannes, Arte, L'Oréal...)Missions: Implement a CRM designed as a revenue enablement tool, allowing for lead prioritization, relationship structuring, and commercial opportunity generation with a relational and non-intrusive approach.
- Complete CRM structuring from scratch on Brevo.
- Design a simple, scalable, and business-oriented CRM architecture (CRM segmentation, nurturing, maturity, scoring).
- Implement lead scoring + automations (lead prioritization, internal alerts, "to call" segments).
- Establish an internal adoption process to align sales and project teams (guides + usage rules).
- Define a differentiating CRM editorial line (relational, non-promotional, conversation-oriented emails).
- Create templates and scenarios that can be quickly activated to generate qualified contacts.
- Support in production and activation of initial mailings.
👉 Result: Transformation of an inactive base into a structured and activable CRM system to support business development.
Reviews
M
Morgan
Directeur général - Bronx Agence
Reviewed on 4/9/2026
Professional work and a tailor-made, quality support from start to finish. Mission largely accomplished.
Antonin
Solpedinn
Reviewed on 3/27/2024
We contacted Clément to implement a lead nurturing and marketing automation system in our company.
Clément quickly understood the challenges and adapted to the company's working methods, as well as its tools to propose and implement a relevant and effective solution.
Great strategic vision, impeccable operational support, and unfailing responsiveness.
I recommend without hesitation.
Recommendations
CC
FU
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Education
- MSc. In ManagementKedge Business School2014Master en management, option marketing
- Preparatory class for business schoolsLycée Chateaubriand - Rennes2009