Freelancer profile translated to English.
Back to original languageAbout Clément
CRM & Email Marketing Consultant specialized in lifecycle marketing, marketing automation, and relational marketing.
For over 14 years, I have been assisting SMEs, startups, and large groups in structuring, optimizing, and managing their CRM and emailing strategies with a simple objective: to improve relational performance, retention, and revenue generated by CRM channels.
I intervene in both strategic and operational issues:
- CRM & lifecycle marketing strategy
- Marketing automation & automated scenarios
- Segmentation & nurturing
- Promotional, relational, and transactional email campaigns
- Customer journeys & retention
- Email deliverability
- CRM performance optimization
- Structuring workflows and automations
- Support for marketing & CRM teams
I also assist companies in implementing and optimizing their CRM and marketing automation tools: Brevo, Klaviyo, Mailchimp, Oracle Responsys, Hubspot, Customer.io, Dartagnan, Airtable, Make, Lemlist…
Types of missions:
- CRM & emailing audit
- CRM structuring
- Lifecycle & automation strategy
- Redesign of relational scenarios
- Email marketing campaign optimization
- Deliverability improvement
- Operational or strategic reinforcement of CRM teams
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 30km)
Experience
- BUT
On Malt
Emailing & CRM Consultant / Campaign ManagerRETAIL (LARGE RETAILERS)July 2021 - Today (4 years and 11 months)Marseille, FranceMissions: Manage, structure, and optimize the entire national email ecosystem (promotional, relational, transactional) to make it a major lever for performance, engagement, and revenue.- Orchestration of the email and CRM channel on a national scope with high sending volumes (promotional, relational, transactional)
- Structuring of the editorial, commercial architecture, and CRM customer journeys
- Redesign of CRM creative standards to improve brand performance and consistency
- Coordination of internal creative teams & external STO partner
- Continuous optimization: KPI analysis, A/B tests, improvement of revenue generated by email
- Complete redesign of CRM templates (x2) to modernize user experience and improve commercial effectiveness
- Active contribution to CRM migration (process, structuring, business continuity)
Tools: Dartagnan, Responsys (Oracle), Notify. - Bronx AgenceCRM & Email Marketing Consultant: Structuring & Activation (Brevo)DIGITAL AND ITJanuary 2026 - April 2026 (2 months)Paris, FranceBronx Agency: Creative communication house (Paris National Opera, Cannes Film Festival, Arte, L'Oréal...)Missions: Implementation of a CRM designed as a revenue enablement tool, allowing lead prioritization, relationship structuring, and generation of commercial opportunities with a relational and non-intrusive approach.
- Complete CRM structuring from scratch on Brevo
- Design of a simple, scalable, and business-oriented CRM architecture (CRM segmentation, nurturing, maturity, scoring)
- Implementation of lead scoring + automations (lead prioritization, internal alerts, "to call" segments)
- Implementation of an internal adoption process to align sales and project teams (guides + usage rules)
- Definition of a differentiating CRM editorial line (relational, non-promotional, conversation-oriented emails)
- Creation of templates and scenarios quickly deployable to generate qualified contact requests
- Support for go-live and activation of the first campaigns
👉 Result: transformation of an inactive database into a structured and deployable CRM system to support commercial development. - LITTLE BIG IMPACTPart-time CMO (Impact sector, two B2B and B2C brands)CONSULTING AND AUDITSNovember 2022 - November 2025 (2 years and 11 months)Marseille, FranceLittle Big Impact: Change management solution that helps companies transform their environmental commitments into concrete, measurable, and scalable actions (Orange, Vinci, Crédit Mutuel, Saint-Gobain...)Cap Positif (B2C): skills assessment and professional assessment focused on impact.Missions: Structure and manage the overall marketing strategy to support the growth, conversion, and scalability of B2B and B2C offerings.
- Structuring and management of the overall marketing strategy
- Branding: clarification of positioning, offerings, and marketing messages
- Design of an inbound acquisition strategy (qualified leads + awareness)
- Implementation of a marketing funnel integrating content, nurturing, CRM, and conversion
- Structuring of customer journeys and segmentation of B2B/B2C audiences
- Development of nurturing and relational marketing programs
- Redesign of brand messaging to strengthen differentiation and reassurance
- Launch of new conversion levers (e.g., "Eco-Change Score" diagnostic tool)
- Activation of growth drivers: partnerships, community, acquisition
- Coordination of external service providers (SEA, Community Management)
👉 Contribution to structuring a coherent marketing and CRM system to support the commercial development of both brands.
Reviews
M
Morgan
Directeur général - Bronx Agence
Reviewed on 4/9/2026
Professional work and tailor-made, quality support from start to finish. Mission largely accomplished.
Antonin
Solpedinn
Reviewed on 3/27/2024
We contacted Clement to set up a lead nurturing and marketing automation system in our company.
Clement quickly understood the challenges and adapted to the company's working methods and tools to propose and implement a relevant and effective solution.
Great strategic vision, impeccable operational support, and unwavering responsiveness.
I recommend without hesitation.
Recommendations
CC
FU
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Education
- MSc. In ManagementKedge Business School2014Master en management, option marketing
- Preparatory class for business schoolsLycée Chateaubriand - Rennes2009