About Clément
French
Native or bilingual
Experience
- SMACL AssurancesStudy OfficerBANKING AND INSURANCEJune 2007 - April 2009 (1 year and 10 months)Niort, FranceCarried out the marketing plan for SMACL individual clients 2008-2010- Market study / SWOT- Positioning matrix- Definition of development axes- Process adaptation- Budgeting and prioritization of actions- Project planningCreated tools: product/price monitoring, sales support book, and advisor training.
- SMACL AssurancesMarketing Project ManagerBANKING AND INSURANCEJune 2007 - April 2009 (1 year and 10 months)Niort, France- Development and execution of the SMACL Individual marketing plan 2008-2010 (SWOT; strategic axes; market studies: positioning, operational, budgeting...)- Renewal of the Individual insurance offer (facilitation of expert groups, new guarantees, pricing, formalization...)- Management of competitive intelligence (creation of a sales support book)- Monitoring of broker relations (Creation of affinity offers)- Building the commercial referral network ('SMACL Ambassador')
- MAAF ASSURANCE SABusiness Intelligence Analyst and Lead AMOA / AMOEBANKING AND INSURANCEJune 2009 - January 2011 (1 year and 7 months)Niort, France- Conduct and execution of BI feasibility studies (€2M / >2000 days)- Adaptation of the SFG/SFD methodology to the decision-making IT domain under MEGA- Implementation of the Affinium campaign management software (UNICA)- Detailed and aggregated datamarts for monitoring and remuneration of sales networks- Creation of indicator dashboards for internet activity monitoring
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Education
- Master's degree Market Research & Marketing Decision MakingIAE Nantes2006Stage professionnel de 8 mois au centre R&D de France Telecom à Lannion, sur l'Innovation dans la relation client grand public sur les services Orange (internet, fixe et mobile) - Etude qualitative : Innovation relation client grand public sur les services internet, fixe et mobile - Mise en oeuvre de la méthode Quality Function Deployment («la voix du client») Projet universitaire : Etudes qualitative et quantitative sur l'influence de l’ambiance d’un site internet sur la confiance de l'internaute.
- Bachelor's and Master's degree in Management with a specialization in New TechnologiesInstitut de Management de l’Université de Savoie2005Projet universitaire : Création d’une pépinière d’entreprises spécialisées NTIC pour la ville d'Annecy Mémoire : Impacts de la servuction (marketing des services) sur la fidélisation client