Clement Boko

• Technical management and maintenance of Unica / Acoustic platforms for digital marketing campaigns

• Coordination between marketing, data, IT teams, and external providers for project deployment

• Customer lifecycle management and implementation of new features (country-specific personalization levels, loyalty points, customer statuses)

• Supervision of technical tests and validation of email templates before deployment

• Participation in the migration to Salesforce Marketing Cloud and Data Cloud: migration of HTML templates, creation of data extensions, audience definition, and implementation of automated journeys

• Process documentation and writing of technical specifications for internal teams

• Performance analysis and recommendations to optimize workflows, deliverability, and automation

• Training and support for internal teams to improve tool usage and process fluidity

• Management and creation of multi-country CRM workflows for tactical campaigns and customer lifecycles

• Supervision of advanced communication personalization using JavaScript and AmpScript

• Creation and maintenance of audiences and data tables for integrating new sources

• Management of API integrations and real-time triggers to automate sends based on customer events

• Coordination with marketing, data, and IT teams to ensure technical project quality and deadline adherence

• Tracking of Jira tickets and writing of operating procedures on Confluence

• Continuous optimization of automated customer journeys and improvement of campaign performance

• Communication with international teams for alignment on technical standards and sharing of best practices

• Technical management of emailing campaigns for a portfolio of major clients (Air France, L’Oréal, Sofinco, Cinq Mondes…)

• Responsive HTML/CSS integration from Photoshop mockups, with multi-client adaptation and personalization according to marketing criteria

• Comprehensive rendering and deliverability tests using Litmus to ensure quality and cross-email client compatibility

• Consultation and processing of customer data in Oracle to feed campaigns

• Deployment and routing of campaigns on the company's internal platform

• Coordination with client and internal teams for validation and project monitoring

• Optimization of templates and workflows to industrialize processes and reduce production time

• Participation in training new employees on tools and processes