Freelancer profile translated to English.
Back to original languageAbout Clémence
Consultant and trainer specialized in tourism, attractiveness, and project development, I support companies, local authorities, and heritage stakeholders in their strategic thinking and development projects.
For nearly ten years, I have been involved in topics related to marketing, communication, customer experience, territorial development, and project management.
My career notably led me to participate in the development of the Domaine de Dampierre-en-Yvelines, which grew from 0 to over 70,000 annual visitors in five years. This experience allowed me to work on various issues: attractiveness, communication, offer development, partnerships, events, and visitor experience.
Today, I support organizations that wish to develop their business, strengthen their attractiveness, better understand their market, or structure a project.
I intervene in particular on:
- Market research and strategic diagnostics;
- Development and attractiveness strategies;
- Tourism and territorial marketing;
- Marketing and communication plans;
- Creation or evolution of offers and services;
- Improvement of customer and visitor experience;
- Project management and coordination.
In parallel to my consulting activities, I teach students in BTS, Bachelor, and Master programs on topics related to marketing, communication, innovation, entrepreneurship, and project management.
I particularly appreciate projects that combine economic development, tourism, heritage, culture, innovation, and territorial impact.
French
Native or bilingual
Can work on-site
Orléans (up to 50km), Blois (up to 50km), Paris (up to 10km), Tours (up to 10km)
Experience
- IndépendantConsultant in Strategy and Project Development | Trainer in Strategy and InnovationCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 11 months)I support companies, local authorities, heritage stakeholders, and tourism organizations in their development, structuring, and positioning projects.My interventions focus particularly on:
- Strategy and project development;
- Marketing and communication;
- Territorial attractiveness;
- Innovation;
- Customer and visitor experience;
- Creation and development of offers;
- Brand and place positioning.
In parallel, I work as a trainer in higher education for BTS, Bachelors, and Masters students. I also assist students in conducting market research, marketing plans, entrepreneurial projects, and strategic recommendations.I am particularly interested in the transformations impacting territories, organizations, brands, places, and behaviors. - Domaine de Dampierre-en-YvelinesProject Manager for Strategy, Marketing, and DevelopmentTRAVEL AND TOURISMSeptember 2022 - August 2025 (2 years and 11 months)Le Perray-en-Yvelines, FranceManaged the strategy, marketing, and communication development for the Domaine de Dampierre-en-Yvelines, in close collaboration with management.Main responsibilities:• Definition and implementation of the site's development strategy;• Structuring of tourism, cultural, and event offerings;• Development and deployment of marketing and communication plans;• Enhancement of the domain's visibility and attractiveness;• Creation and management of institutional, tourism, and economic partnerships;• Coordination of promotion and enhancement activities;• Development of the visitor experience and adaptation of offerings to different audiences;• Support for the launch of new services and events;• Management of cross-functional projects involving numerous partners.Results:• Contribution to the site's development from 0 to over 70,000 annual visitors in five years;• Increased visibility and attractiveness of the domain;• Participation in the transformation of a heritage site into a recognized regional tourist destination.
- Collectivité territorialeSmart City Project ManagerPUBLIC SECTORSeptember 2021 - August 2022 (11 months)Managed the territory's Smart City initiative, from strategy definition to the operational implementation of initial actions.Main responsibilities:• Development of the Smart City strategy in conjunction with elected officials, municipal departments, and territorial partners;• Identification of local issues related to innovation, ecological transition, digital technology, and quality of life;• Coordination of public, private, associative, and academic actors involved in the initiative;• Facilitation of working groups and support for change management;• Monitoring and benchmarking of innovative initiatives and smart cities;• Design of awareness and mediation tools for various audiences;• Management of cross-functional projects involving innovation, territorial development, and citizen participation.Key achievements:• Organization of a "City of Tomorrow" conference with nearly 200 participants, inspired by the TEDx format, featuring public sector actors, innovative companies, start-ups, and experts;• Creation of an educational booklet for children to raise awareness about the challenges of smart cities, sustainable development, and innovation;• Structuring and launch of the territory's Smart City initiative by uniting stakeholders around a common vision.
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Education
- Master 1 and 2 DEG Innovation, Business, Society - Prospective, Innovation, Transformation trackCNAM2021Savoir conduire des projets d’anticipation et d’innovation sur des terrains variés (réseau, territoires...) jusqu’aux décisions et actions de transformation de l’organisation par les approches issues de l’apprentissage organisationnel.
- Bachelor's Degree in Law, Economics, and Management - Commerce, Sales, and Marketing trackCNAM2019Appréhender l’environnement économique de l’entreprise et ses différents outils.
Certifications
- Skills Assessment PractitionerCom-C2022
- Personal Development CoachingKoreva2020