About Clémence
French
Native or bilingual
English
Fluent
Experience
- EI Clémence GuilbaudMarketing & Communication Specialist | Animal Sector 🐾CONSULTING AND AUDITSJanuary 2021 - Today (5 years and 7 months)I support players in the animal world in implementing content strategies: email marketing, SEO articles, optimized pages, product sheets, sales landing pages, social media.
- KibbsCo-creator 😻HEALTH AND WELLNESSNovember 2019 - May 2023 (3 years and 7 months)Nantes, Pays de la Loire, FranceKibbs is the 1st mobile app that scans your pets' food! With over 5000 products listed, we enable dog or cat owners to make the right choices regarding nutrition and protect their furry friends! Trying it is adopting it 😸Feel free to spread the word, and let's revolutionize the Petfood industry together!
- Textbroker France4-Star Web WriterE-COMMERCEJuly 2019 - July 2020 (1 year)Writing articles for companies for the web on various topics such as animals, highlighting various professional activities, project management, management and change management, SEO referencing marketing tools, among others.
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Education
- Master Expert in Marketing and Communication StrategyOpenClassrooms2021- Elaborer et superviser l'exécution d'une stratégie marketing - Mettre en place un système d'information marketing et communication (SIM/SIC) - Réaliser un audit marketing - Concevoir et mettre en oeuvre une stratégie de communication - Créer et gérer une marque (BtoC, BtoB, employeur, personnelle) - Gérer la communication interne d'une organisation
- Digital Marketing Bachelor's DegreeUniversité François Rabelais de Tours2019- Analyse de marché - E-commerce - Management de projet web - Marketing mobile - Marketing des réseaux sociaux - Statistiques - Stratégie e-business - Web marketing - Communication de crise - Création de contenu, expression écrite et orale - Création de newsletters, de campagnes par e-mail - E-marketing in English - Graphisme et Web design - Ergonomie et design de site Web - Langages de programmation de site - Référencement, statistiques et mesure d'audience - Utilisation d'un CMS (site et e-commerce) - Comportement des internautes et des mobinautes - GRC : recruter, fidéliser - Référencement et e-publicité - Business models - Economie numérique - Entrepreneuriat - Financer son business model - Droit de l'internet - Economie d'entreprise - Economie générale - E-logistique - Veille, e-réputation, éthique, bonnes pratiques - Web culture in English