Clémence Silvestre

B2B Marketing Consultant, I support growing VSEs and SMEs in structuring their marketing strategy and commercial development.

For over 15 years, I have held product management and marketing manager positions in companies of various sizes and international environments (Pricer, Checkpoint Systems, Inmac-Wstore). I now put this experience to the service of smaller structures, which often lack internal resources to take a step back and review their marketing strategy.

My starting point is always the same: understand the market, the offer, and the competition before proposing an action plan. Each mission begins with a diagnosis adapted to the size and resources of the structure.

Specifically, I am involved in:

- Marketing audit: positioning, current actions, competition;

- Market analysis and competitive intelligence, to identify priorities and opportunities;

- Drafting operational marketing plans, with prioritized actions and ongoing monitoring.

I enjoy working with management and sales teams to provide them with concrete, directly actionable tools: case studies, customer videos, sales materials. I also work with technical teams to understand the company's solutions and adapt documentation and marketing actions accordingly.

At Pricer, I managed annual marketing plans for 3 Southern European markets for 5 years, presenting them to the group's CMO and VP Sales. At Checkpoint Systems, I designed and deployed a comprehensive sales training program (salespeople, partners, e-learning), generating approximately €200K in additional annual revenue.

I work primarily remotely, in both French and English, and adapt to the client's existing tools (Salesforce or HubSpot CRM, reporting, campaign tracking).

Feel free to contact me to discuss it.