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Description

Freelance CMO & Marketing Strategy Consultant

+15 years of experience in fashion, luxury, lifestyle, and wines & spirits.

I support brands in their repositioning, marketing structuring, and digital acceleration.

My services:

- Interim Management (CMO)

- Part-time CMO (minimum 1 day per week)

- Ad-hoc consulting missions (Audit - Business plan - Rebranding - Global Strategy Review - Process & Organization - Tender - Recruitment - P&L).

My approach combines customer knowledge, data, and branding to build clear, differentiating, and results-oriented strategies.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Moet Hennessy
Interim Management - E-business CMO
LUXURY GOODS
March 2022 - December 2023 (1 year and 9 months)
Paris, France
Interim Management - E-business Marketing Director - 22-month assignment

- Organization & Leadership: Restructuring of the e-business department post-COVID (audit, organization, budget, processes)
- Team Management: Recruitment and management of a new marketing team (5 key senior profiles)
- Branding: Repositioning & rebranding (customer and competitor analysis, personas, value proposition, new brand platform)
- Media Strategy: Definition and deployment of an international omnichannel strategy (social, CRM, digital media) and management of a media agency tender
- Marketing Operations: Management of operations (campaign planning, campaign production, and performance monitoring across 3 markets)
- Cross-functional Management: Coordination with group departments and international alignment
YASMINE ESLAMI
Digital Interim Manager
FASHION AND COSMETICS
February 2021 - November 2021 (9 months)
Paris, France
Assignment for a Parisian lingerie brand:

Audit and diagnosis
Implementation of an organization: recruitment, tools, reporting
Implementation of a customer loyalty and acquisition strategy (CRM, Social ads, SEO improvement, creation of a seasonal communication plan)
Recruitment and management of a digital and CRM project manager
DECIDENTO
Marketing Strategy & Organization Mission
June 2020 - September 2020 (4 months)
Paris, France
Mission for a B2B startup in economic intelligence:
Objective: to increase brand awareness and recruit new leads.

Audit of the existing marketing/communication strategy
Diagnosis and optimization of tools:
- Creation of personas and customer journeys
- Creation of a conquest plan (lead acquisition)
- Work on messaging to clarify offers (and website SEO)
- Liaison and briefing with several specialized agencies