Clémence Rubrecht

Creation of a presentation brochure for Seine FM, a local radio station. Work on layout, content hierarchy, and graphic universe for an informative, coherent, and attractive result. The goal was to reflect the radio's dynamic identity while facilitating reading and understanding of the information. Choice of colors, typography, and illustrations were designed to capture attention and highlight the various programs and services offered by Seine FM, thus providing a professional and engaging support for the audience and partners.

Optimization of a saleswoman's business card to enhance information readability and structure its hierarchy in a clear, modern, and impactful way. The work focused on font selection, element arrangement, and space balance so that each essential piece of information is immediately recognizable. The graphic universe was redesigned to reflect the saleswoman's professionalism and personality, while creating an attractive, coherent, and memorable visual support capable of leaving a positive and lasting impression on contacts and prospects.

Creation of 8 floral illustrations for the new packaging of Lunaluz's classic essential oil range. Each illustration was designed to reflect the essence and naturalness of the oils, while bringing a harmonious and recognizable visual identity to the brand. The work focused on the choice of colors, line style, and composition, to create visuals that are delicate, elegant, and impactful. The goal was to enhance the attractiveness of the packaging on shelves, while remaining true to Lunaluz's poetic and natural universe, to appeal to and reassure customers about the quality of the products.