I am a slightly sarcastic, but passionate, copywriter who is officially a jack-of-all-trades… except when it comes to copywriting.
Then, I only touch one thing… my specialty: welcome sequences.
They obsess me, I dream about them at night.
And sometimes, yes, I wake up with a start because I've found a better punchline for email 3/5.
I'm that kind of person.
And just so you know I'm a thoroughly professional freestyler:
I trained in copywriting at the CopyHouse mastermind, founded by Charles Baras (ex copy-chief at Agora, aka one of the biggest names in French-speaking copywriting).
I also work in close collaboration with other copywriters: I have them proofread my texts, they challenge them, I cut and refine them based on their advice.
In short: nothing goes to a client without passing through my little "copywriting quality control panel".
Because I can sometimes write not-so-great texts (especially on Monday mornings).
But that 10 people experience it at the same time? Never.
Oh, and I also know how to move my ears to the rhythm of Queen's music.
Does it matter in my profession? Not at all.
Does it surprise my clients at least as much as my storytellings in their emails? Absolutely.