Clémence Morel

Your editorial content is your best ambassador.

From your social media profiles viewed at 3 AM, to your brochure browsed on the weekend, to your website visited during your lunch break: your texts never rest, they represent you at all times.

Their style must above all be faithful to your brand image and values: lyrical, authentic, formal, warm, casual, or even quirky. Because the right words build good relationships: relevant vocabulary, phrasing, and rhythm capture your readers' attention. That's the writing part.

But to effectively convey your message to your target audience and achieve your goals, pretty words are not enough. They need to be structured, thought out according to your different communication channels, and perfectly integrated into the rest of your marketing, communication, or sales strategy. And that's where the consulting part comes in.

In short, I am a Consultant Writer. For your texts, I combine substance and style.

Network of 60 integrated and franchised stores in France.

360 Strategy: definition of the national communication plan (B2C and B2B) and local animation plans for the 60 stores (digital, radio, billboards, street marketing, print ad buys, media partnerships, mailbox distribution, sponsoring, patronage...), and associated budgets.

Communication Campaigns: design/writing of 15 annual campaigns (Christmas, Easter, Mother's Day, Father's Day, Halloween...), monitoring of print and digital media variations, management of printing and development of tools for all stores.

Digital Communication: management of editorial content for the corporate website, definition of the social media strategy for the brand and its 60 stores (Facebook, Instagram, Youtube, LinkedIn), writing of posts and supervision of visual content creation (photo and video shoots).

CRM Communication: definition of the annual emailing and SMS plan, supervision of content creation and writing.

Press Relations and Influence: definition of the annual PR and influence plan (B2C and B2B), supervision of press release creation.

SOWINE: marketing and communication consulting agency dedicated to the world of champagne, wines, and spirits.

Main clients: Pernod-Ricard (Mumm/Perrier-Jouët/Ballantine's), Rémy Cointreau, Moët Hennessy Diageo, Lanson BCC, Castel (Nicolas brand), annual SOWINE/Dynata Barometer.

- Management of the agency's major accounts

- Marketing and communication strategy: management of sector watch and benchmarks, audits, quantitative and qualitative studies, brand platforms, repositioning, brand creation, communication plans

- Deployment of communication actions resulting from strategic thinking: naming/copywriting, development of print tools (press kits, brochures, leaflets) - visual identities - packaging, digital communication, press relations and influence, event management

- Management of project managers