Freelancer profile translated to English.
Back to original languageAbout Clémence
Senior Google Ads and Meta Ads (Facebook Ads) Traffic Manager
With over 2 years of experience in a leading market agency, co-founded by two former Google employees, I have supported numerous companies, from startups to large corporations, in setting up and optimizing their online advertising campaigns.
Specializing in Google Ads and Meta Ads, I have a perfect command of these platforms' inner workings to help you achieve your goals:
- E-commerce: Increase revenue, optimize average order value, improve conversion rates.
- Lead Generation: Acquire qualified prospects, build databases, nurture leads.
My Key Skills:
- Advertising Strategy: Define a tailor-made paid acquisition strategy based on your objectives and budget.
- Campaign Optimization: A/B testing, audience segmentation, performance tracking, continuous adjustments.
- Data Analysis: Leverage data to make decisions and improve your campaigns' ROI.
- Management of Large Budgets: Experience in managing advertising budgets up to €2M.
Why Choose Me?
- Certifications: Google Ads and Facebook Media Buying Professional
- Client References: Chanel, CFOC, Invoxia, Groupe IPAC, Snap Event, Maison Labiche, Lepantalon, Call it by your name, Jolimoi ...
- Concrete Results: Significant increase in traffic, revenue, and return on investment.
My Services:
- Comprehensive audit of your advertising accounts
- Definition and implementation of personalized SEA and SMA strategies
- Campaign optimization to maximize your ROI
- Detailed weekly monitoring and reporting
- Advertising creative advice
I offer a personalized, data-driven approach to help you achieve your marketing goals.
Contact me to discuss your project.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- datashakeAcquisition Expert - Traffic Manager - SEA SMADIGITAL AND ITFebruary 2022 - July 2024 (2 years and 5 months)Paris, France**SEA Campaign Management**: Creation, management, and optimization of Google Ads, Bing Ads, etc. campaigns.**SMA Strategies**: Development and execution of advertising strategies on social platforms such as Facebook, Instagram, LinkedIn, and Twitter.**ROI Optimization**: Implementation of advanced techniques to optimize advertising budgets and maximize return on investment.**Media Budget Management**: Between €5,000 and €100,000 per month. Nearly €2M in managed budget.**Adaptation of strategies according to client needs**: fundraising, need to double leads, launch of a new product, opening of a new international market.**Conversion Tracking**: Setup of tracking via GTM**UX Analysis**: Advice on ad creation, landing page optimization.**Analysis and Reporting**: Use of analytical tools to measure performance, generate detailed reports, and provide data-driven recommendations.
- Numberly - 1000mercis GroupCRM ConsultantDIGITAL AND ITMarch 2021 - October 2021 (7 months)Paris, FranceI supported the marketing teams of Air France, Transavia, and Center Parcs in implementing high-performance CRM strategies.By combining a data-driven approach and A/B testing, I optimized emailing campaigns and significantly improved open rates.My expertise in marketing automation allowed me to propose personalized solutions tailored to the needs of each of these clients.
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Education
- Master in Digital MarketingEM Strasbourg2020Spécialisation Marketing: Marketing stratégique, Marketing Management, Nouvelles tendances en marketing, Entreprenariat, Marketing relationnel.
- Master 2 in Digital MarketingISCTE2021
Certifications
- Certification pour les annonces Shopping optimisées par l'IAGoogle2022