Clémence Lülfing

I am a senior consultant in marketing & communication in international and transforming environments. I support CAC 40 organizations in structuring their marketing strategies, modernizing their collaboration models, and creating high-impact business content.

My expertise covers:

✔ Strategic Marketing & Brand Building

✔ Internal Communication & Leadership Narratives

✔ Editorial Direction (newsroom, executive content, business impact articles)

✔ Transformation of Ways of Working (Global-Local Alignment, Hub Models, CoE)

✔ Project Ownership & Cross-functional Management

✔ Change Management & Operational Storytelling

✔ Leader Support & Editorial Coaching

I am involved in both managing large-scale projects and providing editorial and strategic support: launching frameworks, creating narrative campaigns, structuring communication plans, producing content for leaders, commercial and omnichannel transformation.

Management and execution of the strategic event plan, in coordination with cross-functional teams (Marketing, Medical, Sales, Comms, Leadership).

End-to-end logistical management of internal and external events: briefing, vendor selection, operational monitoring, on-site coordination, post-event.

Strict adherence to approval processes (SOW, MSA) and regulatory compliance requirements (DMOS, MDEON).

Design and deployment of a stakeholder engagement plan to strengthen stakeholder coordination and maximize the overall impact of operations.

Development of the 2025 annual budget and optimization of the 2024 budget: expense tracking, cost rationalization, consolidated reporting.

Responsible for the strategy and development of marketing operations across 9 countries:

🇫🇷 France | 🇧🇪 Belgium | 🇱🇺 Luxembourg | 🇪🇸 Spain | 🇮🇹 Italy | 🇵🇹 Portugal | 🇩🇪 DACH | 🇨🇿 Czech Republic | 🇵🇱 Poland

> Definition and execution of a bi-annual marketing plan aligned with Global priorities and regional business objectives.

> Adaptation of content, messages, and activations based on local markets, targets, and maturity levels.

> Deployment of actions to strengthen brand presence, improve positioning, and generate qualified leads.

> Design and orchestration of multi-channel campaigns: press & emailing campaigns (institutional + promotional via Salesforce & Pardot), snail mail operations, local activations & highlights, field events & webinars, digital content, social media posts & banners, rewards programs, ambassadors, assistant programs, concierge-type premium services to enhance customer engagement.

> Strategic and operational support to Sales and Customer Success teams in each region.

> Provision of assets, tools, and content adapted to field needs.

> Monitoring, analysis, and qualitative post-mortems of each operation to optimize impact, conversion, and regional consistency.