Freelancer profile translated to English.
Back to original languageAbout Clémence
For over 10 years, I've been helping companies and agencies build a consistent and impactful brand presence, from strategy to editorial execution.
My playground: hospitality, lifestyle, and restaurants, sectors where brand image and social media are direct business drivers.
I work on:
- Brand and content strategy (positioning, brand platform, editorial charter)
- Social media strategy (audit, benchmark, editorial line, planning)
- Brand content / social media project management
I work with both internal teams (CMOs, Heads of Social) and agencies seeking strategic expertise.
Want to talk about it? I'd be happy to chat.
Clémence
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to km)
Experience
- Agence 14 SeptembreBrand & Content StrategyCONSULTING AND AUDITSNovember 2021 - Today (4 years and 7 months)Paris, FranceStrategic planner within the creative studio.Development of strategic recommendations in response to tendersTarget audience and market analysisDefinition of strategic directions and editorial conceptsAdaptation into social media and brand content strategyStrategic and competitive intelligenceClients: Grand Train/SNCF, K3 by Kenzo, Only Lyon, Office de Tourisme de Paris, The Balvenie, Les Deux Magots, Lafuma Mobilier, SIAL Paris, Scamark...
- CBA DesignEditorial & Social Media Strategy — Food SectorCONSULTING AND AUDITSAugust 2024 - October 2024 (2 months)Paris, FranceConsulting mission in editorial and social media strategy for Rougié (foie gras and duck specialties).Audit of digital and social media presenceCompetitive benchmarking and sector analysisDefinition of the editorial line and brand territoryRecommendations on content types and formats per platform
- HEC parisSocial Media Audit & Content StrategyEDUCATION AND E-LEARNINGMarch 2023 - April 2023 (2 months)Social media audit and content strategy for HEC Paris (Instagram, Facebook, Twitter, YouTube, LinkedIn).Analysis of key KPIs per platformCompetitor benchmarking (business schools and universities)Strategic recommendations and action planDevelopment of editorial strategy and means strategy
Reviews
Nassuf
OVO
Reviewed on 12/18/2020
Clémence quickly understands the desired brand positioning and knows how to define and guide it judiciously, with the support of her social media expertise. Thank you for this clear, complete, and instructive social media strategy! Looking forward to continuing this assignment with community management!
C
Colette
Powerdiet
Reviewed on 6/23/2020
Clémence reviewed and corrected all our automatic emails. She was very responsive, fast, and proactive... as usual! Thank you :-))
Clémence has chosen to hide 1 review
Recommendations
LC
CH
+8
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Education
- Master 2 in Marketing and Business PracticesIAE de Paris-Sorbonne2009