Freelancer profile translated to English.
Back to original languageAbout Clémence
Creative Brand Identity & Art Director freelance, I help brands create strong, coherent, and desirable visual identities.
With 10 years of experience in the beauty, skincare, aesthetic medicine, perfumery, luxury hospitality, retail, and lifestyle sectors, I support brands from strategic thinking to the delivery of a turnkey project: creation of brand identity, logo design, development of graphic guidelines, and art direction for impactful visual universes.
My role is to transform a brand's DNA into a clear, differentiating, and immediately recognizable visual territory.
I handle the entire project — creative strategy, graphic design, art direction for photo shoots, coordination of teams and suppliers, production management, and post-production follow-up — to ensure smooth execution and visual consistency across all media.
Accustomed to demanding projects, I deliver complete, structured, and ready-to-deploy projects, allowing brands to save time while ensuring a premium result.
Experience with prestigious brands:
💎 FILORGA Laboratories & FILLMED Laboratories
🌊 Via Gris Marine: L'Oréal
👔 Via Sharingbox: Ralph Lauren & Galeries Lafayette
🏨 Via Emma Roux: Park Hyatt Paris Vendôme
🍷 Arc International Group
This dual expertise in brand identity and art direction allows me to support brands on ambitious projects, bringing creative and strategic value at every stage.
English
Native or bilingual
German
Conversational
Italian
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Laboratoires FILL-MED (Groupe KRESK)Studio ManagerHEALTH AND WELLNESSJanuary 2023 - February 2026 (3 years and 1 month)Paris, France🎨 Graphic Charter Monitoring and Updates: ensuring consistency and application of existing codes across all media, maintaining uniformity over time and visual quality.🤝 Coordination and Management: leading internal and external teams to ensure efficiency, meet deadlines, and deliver impeccable results.📸 Multichannel Supervision and Post-Production: shoots for social media, POS displays, conferences, brochures, and digital media, with post-production follow-up for impactful and brand-aligned rendering.🌐 Digital Strategy and Graphic Thread: each digital campaign is designed to translate a coherent visual theme, strengthening brand identity and engagement across all channels.💡 Mood Boards and Graphic Concepts: creative and strategic proposals to inspire teams and guide all internal derivations.🔄 360° Derivation and Optimization: adapting assets according to each channel and context, maximizing visibility, impact, and conversion.🛠️ Vendor Management: coordination with agencies, printers, photographers, and freelancers for a smooth production flow and high-end results.📊 Monitoring and Global Management: performance tracking, competitive analysis, and strategic adjustments to ensure measurable and sustainable impact.⭐ Concrete Added Value: combining creative expertise, operational rigor, and strategic vision to transform the brand guide and campaigns into tangible and ROI-driven results.
- Laboratoires FILL-MED (Groupe KRESK)Graphic ManagerMEDICALJanuary 2019 - December 2022 (3 years and 11 months)Paris, France🎨 Graphic Charter Redesign and Optimization: complete modernization to enhance brand consistency and impact.📦 Repositioning Identity on Packaging: strategic adaptation across 3 ranges to ensure attractiveness, readability, and brand alignment.📘 Brochure Creation and Management: design, production supervision, and coordination through to distribution to ensure quality and effectiveness.📸 Photo Shoot Planning and Coordination: organizing photo sessions, producing multichannel assets, and making them available to subsidiaries and international markets.✅ Approval of Final Proofs/Prints: meticulous quality control to ensure every medium adheres to the brand guide and standards.🧭 Developing the Core Concept for Each Campaign: defining the visual and narrative strategy for maximum impact across all channels.🔄 360° Campaign Derivation: multichannel adaptation of concepts for social media, POS, print, digital, and events.🔍 Competitive Analysis: market trend and initiative analysis to adjust strategy and maintain a competitive edge.
- Laboratoires FILORGA (Groupe COLGATE)Graphic DesignerFASHION AND COSMETICSAugust 2016 - December 2018 (2 years and 4 months)Paris, France📘 Creation and Multichannel Derivation of Brochures and Materials: production of brochures, multilingual adaptations, POS displays for the pharmaceutical sector, Decaux advertising, and press kits for product launches, ensuring consistency and visibility across all channels.🎪 Preparation of Event Visuals: designing assets for trade shows, conferences, and other events to enhance brand presence and customer experience.📦 Packaging Execution and Management: implementation of product packaging in line with visual identity and quality standards.💻 Creation of Dynamic Digital Content: production of GIFs, videos, and animated content for social media, increasing brand engagement and visibility.🖼️ Product Mockups and Presentations: creation of visuals and mockups to support the marketing plan, test concepts, and anticipate the impact of new products.🏢 Development of Corporate Tools: design of internal and institutional communication materials to reinforce the consistency and effectiveness of global communication.⭐ Strategic Impact and Added Value: I combine creative expertise, operational rigor, and strategic vision to transform each project into concrete and measurable results, whether in terms of visibility, engagement, or marketing performance.
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Education
- Master's Degree in Visual CommunicationAcadémie Charpentier2015Master 2 en communication visuelle
- Preparatory YearESAG Penninghen2011Année préparatoire
Certifications
- Boost Your Art Direction with AIPyramyd2025