Freelancer profile translated to English.
Back to original languageAbout Clémence
Hello, I'm Clémence.
PR & Influence Consultant, I have been supporting fashion, lifestyle, sports, culture, and food brands for 4 years in creating visible, credible, and results-oriented campaigns.
I handle everything from strategy to execution, with an editorial, creative, and hands-on approach.
Press Relations
- Development of PR strategies aligned with brand objectives
- Writing press releases, press kits, and editorial pitches
- Active pitching to target media, journalists, and editorial teams
- Long-term press relations management
- Identification of editorial opportunities and strategic recommendations
- Monitoring and analysis of coverage, reporting, and insights
Influence
- Building influence strategies (awareness, image, conversion)
- Talent sourcing: micro, macro, KOLs, UGC creators
- Casting, profile analysis, and brand consistency
- Writing creative briefs and content guidelines
- Negotiation and partnership management
- Campaign monitoring and performance analysis (reach, engagement, EMV, ROI)
Production & Events
- Conception and production of press days, launches, press dinners, showrooms
- Organization of press and influencer trips
- Shoot coordination (casting, art direction, logistics)
- Creation of brand experiences and on-site activations
- Budget monitoring, vendor coordination, and reporting
Artistic Direction & Content
- Development of creative concepts for PR and influence campaigns
- Artistic direction for shoots and content
- Creation of mood boards and visual universes
- Ensuring editorial and aesthetic consistency of communications
References: Chanel, Hennessy, Nike, Courir, Champion, PSG, 3Paradis, Oris, Skullcandy, Cosmydor, Peugeot, Pure Electric, La Place, Uni Paris, Chrome, Ondarreta, Cegid, The Room, Lilly’s Club, Frenchie.
Based in Paris, available remotely or on-site.
Portfolio available upon request.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- FREELANCEPRESS AND INFLUENCE CONSULTANTPRESS AND MEDIANovember 2023 - Today (2 years and 9 months)Paris, FranceStrategic support for brands in their visibility, influence, and event production challenges:- Development of PR and influence strategies aligned with objectives- Writing and distribution of press content (releases, kits, pitches)- Identification and management of partnerships with content creators / KOLs- Coordination of photo/video shoots (castings, art direction, logistics)- Organization of events: product launches, press dinners, showrooms, press days, etc.- Performance tracking (KPIs, press coverage, ROI) and client reporting
- BLACK MILKAGENCYPRESS AND INFLUENCE RELATIONS OFFICERSOCIAL NETWORKSSeptember 2022 - October 2023 (1 year and 1 month)Paris, FranceOperational management of PR, influence, and event production campaigns for a portfolio of multi-sector clients: Courir, Hennessy, Champion, PSG, Peugeot, Oris, Skullcandy, Cosmydor, Pure Electric,...- Writing and distribution of press releases, media kits, and journalist relations management- Identification, selection, and coordination of content creators for influence campaigns- Management of influencer partnerships (micro/macro) and performance tracking (reach, engagement, ROI)- Organization and production of press and influencer events: dinners, product launches, activations- Coordination of photo/video shoots (castings, art direction, logistics)- Client reporting with performance analysis and strategic recommendations
- CEGIDRETAIL COMMUNICATION & EVENTS OFFICERSOFTWARE PUBLISHINGAugust 2021 - August 2022 (1 year)Paris, FranceConception and execution of 360° media plans for Chanel's fashion and beauty campaigns in the UK market:- Development of multi-channel media strategies aligned with awareness and performance objectives- Cross-channel performance analysis: tracking GRPs, impressions, reach, and coverage rates- Participation in negotiation and purchase of advertising space (print, digital, OOH, broadcast)- Strategic recommendations for optimizing future campaigns- Collaboration with creative teams and coordination with media partners
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Education
- MASTER'S DEGREE IN COMMUNICATION AND DIGITAL DESIGNSUP DE PUB PARIS2023M2 DIRECTION ARTISTIQUE ET DESIGN DIGITAL
- BBA COMMUNICATIONINSEEC LYON AND LONDON2021BBA